Memorial Health · 22 hours ago
Vice President, Marketing & Communications
Springfield, IL, US
Full-time
Onsite
Director/Executive
10+ years expMemorial Health is a healthcare organization seeking a Vice President of Marketing & Communications. This role is responsible for leading the marketing and communications function to enhance brand engagement and drive growth, while managing a team of professionals to execute effective strategies aligned with the enterprise’s mission and vision.
EducationHealth CareHealth DiagnosticsHospitalMedicalNon ProfitPrimary and Urgent CareWellness
Responsibilities
Serves as a dynamic executive leader responsible for shaping and advancing a high performing marketing and communications function across the Memorial Health enterprise
This role sets informative, timely and effective marketing and communications strategies which strengthen the Memorial Health brand, deepen engagement with key internal and external audiences and drive measurable growth and performance improvement aligned with the enterprise strategic plan
The VP advances Memorial Health’s mission and vision by ensuring brand and messaging that reflect a strong commitment to patient, community and workforce needs
Bringing deep expertise in integrated marketing, communications and digital experience strategy, the VP will balance strategy with operations, leading a high-performing team of marketing, communications and digital experience professionals
The VP will drive exceptional results by establishing clear goals, key performance indicators (KPIs) and accountability standards which foster effectiveness, brand strength, audience engagement, digital performance and return on investment (ROI)
Embodies the Memorial Health System values of Safety, Integrity, Quality and Stewardship that support our mission, vision and goals
Works closely with enterprise Strategy team and executive leadership to align marketing and communications priorities with Memorial Health’s strategic plan and objectives
Develops and executes an impactful enterprise-wide marketing and communications strategy which is effective, efficient and responsive to evolving healthcare and audience trends
Collaborates with physician enterprise and clinical leaders to build and execute growth plans that support physician alignment and key service line priorities
Drives enterprise brand and growth initiatives that strengthen market position, reputation and value proposition across sites of care
Leverages consumer insights, market intelligence and data analytics to identify and target key market segments and develop marketing and communications strategies that support the strategic goals of the system
Leads the strategic evolution of digital marketing and communications platforms, partnering closely with key stakeholders to ensure seamless integration with enterprise systems and clinical operations
Drives data-informed performance through analytics, dashboards and KPIs that measure effectiveness, reputation and ROI
Leverages emerging technologies to improve audience reach and experience
Ensures digital content strategies align with brand standards, accessibility compliance and communication or diverse audiences
Stewards and advances the health system’s brand identity through consistent and cohesive messaging, storytelling and visual identity across channels
Leads public relations and media strategy to protect and promote Memorial Health’s brand reputation; serves as a strategic advisor and spokesperson during crisis situations, ensuring timely, accurate and transparent communication
Utilizes patient, physician, community and workforce insights to refine brand strategy and strengthen trust, loyalty and preference for the system and its key services
Aligns consumer and employer brand, strengthening recruitment, retention and engagement
Develops and executes a comprehensive executive visibility strategy and disciplined cadence of executive communications to reinforce strategic priorities, culture and performance
Serves as a connector and integrator across the enterprise, ensuring that messaging, branding, and campaigns present a unified story to patients, physicians, workforce and community partners
Champions a culture of collaboration, transparency and shared success metrics, helping leadership view marketing and communications as a strategic enterprise partner
Develops and enhances relationships with various individuals and groups across the health system (i.e. hospital presidents, physician leaders, business development, clinical operations, fundraising professionals and others) to further enhance communications and marketing strategies
Proactively sources opportunities for communications and marketing and rounds with key partners to assess organization needs
Oversees strategy and execution for signature enterprise events that reinforce the Memorial Health brand, support growth priorities and deepen relationships
Lead, mentor and develop a high performing marketing and communications team with clear roles, expectations and success metrics; champion professional development, training and knowledge-sharing to ensure team members stay current on healthcare, consumer and digital best practices
Foster a culture of accountability, collaboration, innovation, continuous improvement and engagement aligned with Memorial Health’s mission, vision and values
Develop and oversee operating models, workflows and governance for intake, prioritization and execution of strategic and operational portfolio of work
Leverage emerging technologies (e.g. AI) to optimize marketing and communications responsiveness, productivity and support of the organization’s goals
Leads ongoing improvement of marketing and communications services, drawing on internal feedback to refine priorities, processes, and delivery
Manage budgets, resources and vendor partnerships ensuring efficient use of investments and talent, with clear ROI expectations for major initiatives
Qualification
Required
Bachelor's degree in business, communications, marketing, public relations or related field required
Minimum of ten years' experience in communications, marketing, public relations, digital, or related disciplines
Minimum of five years of demonstrated leadership experience required
Demonstrated leadership, team-building and performance management skills
Demonstrate assessment, consultation and excellent human relation skills to work with a broad range of people in diverse settings, both internal and external to MHS
Demonstrated marketing, advertising, communications, public relations and digital experience knowledge
Demonstrated ability to handle multiple projects at once and execute marketing/communications plans from start to finish including the concept, design, distribution and measurement stages
Demonstrated ability to gather, interpret and analyze data to build effective and efficient marketing/communications plans
Demonstrated competency in providing feedback, drawing conclusions and providing recommendations for executing effective marketing and communications
Advanced interview skills coupled with exceptional listening skills; strong oral and written communication skills
Demonstrated ability to evaluate and measure the quantitative and qualitative impact of marketing/communications initiatives to make sound, data-based decisions and show return on investment
Demonstrated understanding of traditional and modern communication styles and preferred methods for varied audiences
Demonstrated proficiency with computer/technical skills with reporting and presentation tools utilizing Microsoft applications
Strong personal and professional commitment to Memorial Health System's mission, vision, values and health system culture
Proven ability to quickly grasp industry and business-wide concepts in order to assess implications to drive actions and to capitalize on opportunities
Proven track record of success working in and leading cross-functional teams where achieving effective outcomes relies on an ability to work cooperatively with others
Preferred
Master's degree strongly preferred
Health care experience a plus but not required
Previous vice-president level experience preferred
Company
Memorial Health
Memorial Health offers patient care, education, and research services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Charles D. Callahan, PhD, MBA, FACHE
President Memorial Hospital Group/President & CEO Springfield Memorial Hospital
Edgar J. Curtis
President and Chief Executive Officer
Recent News
2025-12-11
2025-11-10
Company data provided by crunchbase