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WURD Radio · 1 day ago

Director of Marketing and Audience Growth

Philadelphia, PA

Full-time

Onsite

Director/Executive

WURD Radio is Pennsylvania’s only Black-owned talk radio station, and they are seeking a Director of Marketing and Audience Growth to lead their marketing, visibility, and audience growth strategy. The role involves managing digital content, growing the audience through analytics, and leading a small team while building partnerships.

CommunitiesInformation ServicesInternet Radio

Responsibilities

Lead the brand

Own WURD’s overall marketing, visibility, and audience growth strategy

Keep our visual identity and brand voice consistent across all channels

Drive digital & content

Run social media (organic + paid), email marketing, and website content

Package on-air shows into digital content for web, social, email, and WURD TV

Manage web and app updates to keep them fresh and engaging

Grow the audience

Use analytics to understand listeners and grow reach and engagement

Design and run campaigns for shows, hosts, events, and listener support

Test new platforms, tools, and AI/automation to improve marketing results

Manage people & partners

Lead a small team (design/digital staff) and manage their workload and performance

Coordinate sponsor and partner deliverables across digital and events

Build and manage local and national promotional partnerships

Qualification

Marketing strategyDigital marketingMarketing toolsTeam managementAI/automationCommunicationCollaboration

Required

Experience leading marketing for a brand, media outlet, or similar organization

Strong digital skills: social media, email marketing, websites, basic analytics

Comfortable using marketing tools (WordPress, Google Analytics, Meta tools, etc.)

Able to turn data into clear decisions and growth plans

Strong communicator and collaborator; able to manage projects and people

Interest in using new tech (including AI and automation) to work smarter

Preferred

Experience in media, radio, digital content, or community-focused organizations

Prior management or team lead experience

Company

WURD Radio

WURD Radio is a radio station that provides information and solutions that educate, uplift, and inspire people.

Founded in 2002

Philadelphia, Pennsylvania, USA

11-50 employees

https://wurdradio.com/

Funding

Current Stage

Early Stage

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