Associate Director, Network Audio jobs in United States
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dentsu · 17 hours ago

Associate Director, Network Audio

Dentsu International Americas is seeking an Associate Director for their Network Audio team. This role involves directing and managing network audio buying activities, leading a team, and ensuring effective execution of audio investments for clients.

AdvertisingInformation ServicesMarketing

Responsibilities

Oversee all network, podcast, and digital audio activations for assigned clients
Develop CPMs/CPPs for upfront and scatter activity
Create RFPs and strategic guidelines based on agency and brand parameters
Review and confirm that all buy parameters are met before submission
Track holistic performance to drive effectiveness in audio
Manage productivity and savings trackers
Lead multicultural strategies and goals
Lead holistic and campaign negotiations with vendors, ensuring competitive CPMs/CPPs, shares, added value, partnerships, and cost guarantees
Lock buys in Media Ocean and monitor resolution of discrepancies to meet billing deadlines
Ensure posts/rerates delivery to clients and monitor ADU’s schedules
Monitor partnerships and share deals across campaigns
Achieve any multicultural goals
Liaison between buying group, planning and media solutions teams
Leads communications with Senior level clients/planning teams
Establishes and maintains business relationships with rep and network management
Represents dentsu within industry (attending industry functions, joining committees)
Establishes and maintains interdepartmental relationships on behalf of Network team
Represents Network buying expertise internally and externally
Grow business opportunities with current clients
Develop informed investment strategies and integration opportunities for clients
Create market updates, pre-upfront strategy decks, and upfront recommendations
Optimize templates and data reporting across campaigns
Participate in leadership meetings to align team goals with organizational objectives
Work with key marketplace stakeholders to identify and test new audio attribution models
Develop effective decks and clear narratives that convey audio strategies
Work closely with planning, traffic, creative, and other departments to ensure cohesive and integrated media strategies
Demonstrate problem solving and intervention when necessary
Keeps current with market research (industry periodicals, email newsletters, websites)
Manage account audits
Experience in buying podcast advertising and managing podcast campaigns
Expertise in developing effective podcast strategies that align with client goals and objectives
Success in utilizing podcast measurement and attribution platforms to track and analyze campaign performance
Maintain strong partnerships with key podcast platforms and publishers to leverage opportunities and negotiate favorable terms
Meet regularly with partners to discuss new capabilities and opportunities
Update internal and external teams on podcast capabilities and opportunities to drive increase investment for brands
Works in tandem with Director to train, motivate, develop and lead team
Monitors account /buy assignments and the day-to-day operations of the team
Participates in creation of training materials
Leads internal training for national audio team and dentsu initiatives
Ensures group is properly trained on all Dentsu spot tools – Media Ocean, HMX, WorkDay, Dynamics etc.)
Ensures that group is informed and trained on internal procedures and best practices
Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc
Assists dentsu with evaluation of new tools and technologies
Constructs and delivers accurate, honest and timely performance management documents
Conduct regular team meetings to review progress, address challenges, and set goals
Work across new business initiatives to develop and implement audio strategies
Create and present proposals for new business prospects, showcasing audio capabilities and strategies
Develop costs and strategies for new business pitches

Qualification

Audio BuyingPodcast StrategyNegotiationClient ManagementMedia OceanACT 1 ProficiencyTeam ManagementAdvanced Computer SkillsMarket ResearchCommunication Skills

Required

Bachelor's degree
7-10 years industry experience in audio
Successful track record managing a team of Buyers and Supervisors
Client management experience
Experience activating digital audio and podcasting campaigns
Proven experience in negotiation
Strong communication skills- both oral and written
ACT 1 software proficiency
Advanced computer skills (MS Word, Excel, PowerPoint)
Working knowledge of Media Ocean and Hudson MX

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

Company

We are dentsu.

Funding

Current Stage
Late Stage
Total Funding
$24.88M
Key Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M

Leadership Team

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Dawn Rowlands
CEO Sub-Saharan Africa
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Nigel Sharrocks
CEO, Aegis Media Global Brands
Company data provided by crunchbase