Freshpet · 13 hours ago
Senior Associate - Brand Manager (Marketing)
Bedminster, NJ
Full-time
Hybrid
Mid, Senior Level
3+ years expFreshpet is dedicated to changing the way people nourish their pets, aiming to strengthen the bond between pets and their owners. The Senior Associate Brand Manager of Marketing will be responsible for leading marketing analytics, developing strategies for brand growth, and collaborating with cross-functional teams to execute brand initiatives.
Food and BeverageFood ProcessingPet
Responsibilities
Own end-to-end marketing analytics and reporting across channels, partnering cross-functionally to integrate internal goals with external category and competitive trends, and translating data into insights and recommendations that drive short- and long-term business performance and new growth opportunities
Become an integral part of our Marketing Team while developing comprehensive short and long-term marketing and financial strategies across our brand portfolio, focusing on volume growth, profit enhancement, and sustainable growth objectives
Partner with brand managers to lead strategic initiatives to expand Freshpet's reach into new consumer segments while deepening engagement with our most valuable customers and building lasting brand loyalty
Champion innovative growth opportunities by identifying solutions that deliver exceptional value to both existing and prospective consumers, working alongside our Innovation team to launch products that address evolving consumer needs
Partner with cross functional teams, including R&D (Research & Development), Operations, Packaging, Market Research, and Sales to execute brand initiatives and implement plans. Ensure the brand strategy is communicated, understood and implemented by all cross functional groups
Qualification
Required
MBA with 1-3 years of experience in a similar or related role preferred, ideally experience working in CPG Food or Pet Brand Marketing
BS/BA with 3 years of experience in a similar or related role
Passion for pets and belief they deserve the best food on the planet
Must be able to commute to Bedminster, NJ, with the ability to work in-office three days a week
Ability to travel 10%, if needed
Critical, creative and strategic thinker with a strong consumer-first orientation and problem-solving skills
Self-starter and action-oriented mentality with the ability to manage multiple projects and thrive in a fast-paced working environment
Experience with business forecasting and developing a business case, strong analytical ability and financial acumen
Proven ability to assess and react to complex data points, distilling information down to actionable insights
Excellent communication and presentation skills required and ability to collaborate and influence key stakeholders
Strong project management skills, including identifying key milestones and delivering against deadlines
Preferred
Proficiency in Nielsen or IRI preferred
Company
Freshpet
Freshpet is an American manufacturer of refrigerated food and treats for dogs and cats. It was founded in 2006 by pet food industry
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$700MKey Investors
JANA PartnersMidOcean Partners
2023-03-15Post Ipo Debt· $350M
2022-09-22Post Ipo Equity
2022-05-03Post Ipo Equity· $350M
Leadership Team
William Cyr
CEO
Scott Morris
Co-Founder & President
Recent News
EIN Presswire
2025-12-01
The Motley Fool
2025-12-01
Company data provided by crunchbase