SmartBear · 6 hours ago
Customer Marketing Manager
Somerville, MA
Full-time
Hybrid
Mid, Senior Level
$95K/yr - $110K/yr
4+ years expSmartBear is a company that helps customers build quality software through their innovative solutions. They are seeking a Customer Marketing Manager to drive customer advocacy and lifecycle marketing initiatives, collaborate cross-functionally, and measure program performance to enhance customer engagement.
Computer Software
Responsibilities
Drive customer advocacy and lifecycle marketing initiatives to deepen engagement and elevate the customer voice across SmartBear programs
Collaborate cross-functionally with Marketing, Product, Sales, and Customer Success to deliver impactful campaigns and customer experiences
Measure, optimize, and scale programs that foster retention, expansion, and advocacy among our global customer base
Design and execute customer advocacy, lifecycle, and expansion programs that increase engagement and amplify customer success stories
Lead initiatives including Customer Advisory Boards, Customer Awards, Case Studies, and Reference Programs
Collaborate with internal teams to integrate customer storytelling into campaigns, events, and product marketing
Create and manage customer communications (emails, webinars, guides, in-app messaging) that drive adoption and retention
Use segmentation and analytics to deliver timely, personalized, data-driven experiences
Report and optimize program performance using adoption, retention, and engagement metrics
Qualification
Required
4–6 years of experience in customer or lifecycle marketing, preferably in a SaaS environment
Proven success in building and scaling customer advocacy programs (CABs, case studies, references, etc.)
Strong writing and storytelling skills with the ability to craft engaging, customer-centric narratives
Hands-on experience with marketing automation and CRM tools (e.g., Marketo, HubSpot, Salesforce)
Data-driven mindset with strong analytical skills and attention to detail
Excellent collaboration and project management capabilities
Benefits
Performance-based bonuses for eligible roles
A generous benefits package that supports employees’ health and well-being
Flexible time off
Hybrid work options
Professional development opportunities
Company
SmartBear
SmartBear is pioneering innovation in software quality, embracing AI’s transformative potential.
501-1000 employees
H1B Sponsorship
SmartBear has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (2)
2023 (2)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageLeadership Team
Frank Roe
Chief Executive Officer
Bryce Chicoyne
COO
Company data provided by crunchbase