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Global Employer Brand Specialist jobs in United States
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GE HealthCare · 2 days ago

Global Employer Brand Specialist

GE HealthCare is focused on enhancing its global employer brand and talent attraction efforts. The Global Employer Brand Specialist will create, manage, and optimize content and campaigns to effectively communicate the company's Colleague Value Proposition while supporting various marketing and brand initiatives.
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Growth Opportunities
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Responsibilities

Support the creation of employer brand content, including basic graphic design, copywriting, and light video editing
Assist with drafting and updating content for social posts, email communications, internal toolkits, and campaign assets
Help quality-check (QA) employer brand content to ensure accuracy, consistency, and brand compliance before publication
Support day-to-day management of employer brand social content, including scheduling, publishing, and basic community engagement
Monitor comments, messages, and engagement trends, escalating questions or issues as needed
Help maintain a consistent and professional employer brand presence across platforms
Assist with paid media campaign setup and execution, including asset coordination, tracking links, and creative QA
Help document learnings and insights from campaigns to inform future optimization
Support reporting on employer brand initiatives, campaigns, and content performance
Help track key metrics such as engagement rates, click-through rates, and content performance trends
Contribute to dashboards, summaries, and recaps used by Talent Acquisition and Employer Brand stakeholders
Support the creation and maintenance of employer brand templates to enable scalable, on-brand execution
Assist with organizing and maintaining employer brand assets and toolkits
Help ensure content follows brand governance, compliance, and approval processes
Assist with ongoing updates and enhancements to the careers site, including content refreshes and campaign support
Help coordinate content updates tied to campaigns, awards, or key talent initiatives

Qualification

MarketingContent CreationCommunicationsGraphic DesignSocial Media ManagementTeamworkAttention to Detail

Required

Bachelor's degree in marketing, Communications, Journalism, Business, or a related field
1–2 years of relevant experience
Demonstrated interest in marketing, branding, communications, or digital media
Proven teamwork and collaboration
Proven attention to detail

Benefits

Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Life
Disability
Accident insurance
Tuition reimbursement

Company

GE HealthCare

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GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Funding

Current Stage
Public Company
Total Funding
$5.52B
Key Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B

Leadership Team

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Catherine Estrampes
President and CEO, US & Canada
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Luiz Verzegnassi
President & CEO, Services
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Company data provided by crunchbase