Bonduelle Americas · 17 hours ago
Revenue Growth Manager (Pricing & Promos)
Bonduelle Americas is a certified B Corp focused on promoting a flexitarian lifestyle through plant-rich products. The RGM Manager - Pricing & Promotions is responsible for developing and executing pricing and promotional strategies to enhance revenue and market share, collaborating with various departments to analyze trends and optimize effectiveness.
Food and BeverageFood ProcessingPlant-Based FoodsSales
Responsibilities
Develop and implement strategic pricing and promotional plans to drive revenue growth and margin improvement
Conduct in-depth pricing analysis, including elasticity modeling, competitive benchmarking, and scenario planning
Define product roles based on relative share, brand power, and growth potential by region, identify pack roles based on demand spaces & consumption occasion by channel
Identify key drivers and drags on brand performance via shopper metric evaluation
Work closely with Sales and Finance teams to optimize trade spend investments by evaluating promotional effectiveness and ROI; Develop pricing guidelines, promotional calendars and revenue forecasts
Partner with Category Management and Shopper Insights to align pricing strategies with consumer behavior and retail trends
Monitor market conditions, competitive pricing, and retailer dynamics to inform strategic decision-making
Utilize data-driven insights from syndicated sources (Nielsen, IRI, SPINS, etc.) to optimize pricing and promotional strategies
Support new product pricing strategies, ensuring profitability while maintaining market competitiveness
Lead periodic post-promotion analysis (PPA) and recommend optimizations for future programs
Present pricing and promotion recommendations to senior leadership, ensuring alignment with business objectives
Qualification
Required
Bachelor's degree in Business, Finance, Economics, Marketing, or a related field
5+ years of experience in Revenue Growth Management (RGM), Pricing, Trade Marketing, or Category Management within CPG, food & beverage, or retail
Strong analytical and financial modeling skills, with experience using Excel, Power BI, and syndicated data tools (Nielsen, IRI, SPINS, etc.)
Experience managing pricing strategy, trade promotions, and profitability analysis
Ability to translate complex data into actionable insights for cross-functional teams
Strong communication and influencing skills, with the ability to present insights and recommendations to senior leadership
Knowledge of retail dynamics, promotional mechanics, and trade spend optimization
Preferred
Experience with price pack architecture (PPA) and price elasticity modeling is a plus
Company
Bonduelle Americas
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle.