PanAgora Asset Management · 1 day ago
Senior Director Paid Performance Channels Mktg
United States
Full-time
Remote
Senior Level, Lead/Staff
$138K/yr - $200K/yr
8+ years expPanAgora Asset Management is dedicated to transforming financial lives and promoting a flexible work environment. The Senior Director, Paid Performance Channels will oversee the marketing strategy and execution for customer acquisition and lifecycle performance across various paid media channels, leading a team to drive efficient growth for Empower Personal Wealth.
FinanceFinancial Services
No H1B
Responsibilities
Lead paid performance media strategy and execution across acquisition and lifecycle marketing channels
Partner with Growth and Lifecycle Marketing teams to test paid media channels in support of growth experiments
Identify and scale high-performing initiatives into evergreen programs that deliver sustainable growth
Own delivery, optimization, and capability roadmaps across all paid performance channels, grounded in CAC, ROI, and incrementality KPIs
Collaborate cross-functionally with creative, brand, content, owned channel, analytics, and marketing teams to execute integrated campaigns
Evaluate emerging media tactics, platforms, and technologies to improve performance and efficiency
Balance performance optimization with brand integrity and client experience considerations
Contribute to cross-channel attribution, measurement, and forecasting models to support long-term budget planning
Educate internal stakeholders on paid media capabilities, results, and strategic value
Manage the Consumer Marketing budget, including direct media spend and indirect vendor and agency costs
Qualification
Required
Bachelor's degree (BA or BS)
8–10 years of experience managing and scaling multi-million-dollar performance marketing programs across Paid Search, Paid Social, Programmatic Display and Video, Affiliates and Partner Channels, Paid App Install, and Direct Mail
Experience using paid media to support lead generation, customer acquisition, and lifecycle programs
Proven ability to build and lead high-performing marketing teams
Experience managing third-party media and agency relationships
Experience evolving attribution and measurement frameworks
Executive presence and ability to present to senior leadership
Preferred
Financial services or FinTech experience strongly preferred
Benefits
Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Company
PanAgora Asset Management
PanAgora Asset Management is a quantitative investment manager whose proprietary approach is designed to capitalize on inefficiencies across market cycles and to deliver relative and absolute returns through distinct and innovative equity, multi-asset and risk premia strategies.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Eric Hevering Sorensen
CEO
Recent News
2025-10-31
2025-08-14
2025-07-04
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