Whatnot · 20 hours ago
Performance Marketing Manager
Seattle, WA
Full-time
Hybrid
Mid, Senior Level
$135K/yr - $165K/yr
4+ years expWhatnot is the largest live shopping platform in North America and Europe, redefining e-commerce through community and entertainment. As a Performance Marketing Manager, you will identify, test, and scale emerging paid media channels to accelerate growth, collaborating closely with various teams to validate and expand efficient demand sources.
CollectiblesE-CommerceInformation TechnologyMarketplaceTrading Platform
Responsibilities
Launch and manage emerging digital and offline channels for acquisition
Build structured testing roadmaps to validate channel fit and measure incremental impact
Execute full-funnel tests from creative development, audience segmentation and bid strategy to drive learnings and performance outcomes
Help formalize early stage channels into repeatable, scalable playbooks for broader adoption
Own day-to-day execution and performance monitoring for early stage channels
Analyze spend efficiency, conversion rates, and LTV metrics to optimize toward CAC, ROAS, and payback goals
Partner with creative teams to continuously iterate on messaging and formats based on data driven feedback loops
Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported
Communicate actionable insights to stakeholders and propose next steps for scaling
Keep abreast of the latest ad tech, attribution methods, and analytics solutions
Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level
Qualification
Required
4–6 years of experience in performance marketing, growth marketing, or digital media
Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budget
Strong command of key metrics and data analysis to drive campaign outcomes
Experience creating and iterating on world-class creative that resonates across diverse culture
Builder mentality that thrives in ambiguity and knows how to drive end to end experimentation with measurement rigor
Comfortable working cross-functionally with data, finance, engineering, and marketing teams, balancing both strategic and tactical responsibilities
Benefits
Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
16 weeks of paid parental leave + one month gradual return to work
Company
Whatnot
Whatnot is a livestream shopping platform for buying and selling products.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$974.7MKey Investors
CapitalGY Combinator Continuity FundAndreessen Horowitz
2025-10-28Series F· $225M
2025-01-08Series E· $265M
2022-07-21Series D· $260M
Leadership Team
Jeff Chang
Director of Engineering, Head of Growth
Recent News
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2026-01-09
Global Cosmetics News
2025-12-31
2025-12-26
Company data provided by crunchbase