PERSONE NYC · 2 days ago
VP of Catering Sales & Development NYC
NYC Metro Area
Full-time
Onsite
Director/Executive
$135K/yr - $150K/yr
7+ years expPERSONE NYC is a boutique catering company known for produce-driven menus and a refined guest experience. They are seeking a VP of Catering Sales & Development to lead their commercial strategy, expand partnerships, and drive revenue growth across various catering services.
HospitalityRecruitingSmall and Medium Businesses
Hiring Manager
James Marcolin
Responsibilities
Own the full sales strategy across drop-off catering, corporate programs, events, and new revenue channels
Design and lead outbound sales initiatives targeting corporate clients, creative agencies, fashion/beauty, media, and brand partners
Identify and test new verticals, partnerships, and markets aligned with the brand’s long-term positioning
Own revenue forecasting , pipeline health, and monthly/quarterly performance reporting to ownership
Serve as a strategic partner to key, high-volume clients and oversee major accounts
Lead or support high-profile proposals, tastings, walk-throughs, and negotiations
Ensure proposals, pricing, and budgets reflect brand standards while protecting margins and cost structure
Lead, mentor, and grow a sales team (Event Managers and Coordinators)
Set clear targets, KPIs, and follow-up cadence for all stages of the sales funnel
Build a positive, accountable, and performance-driven sales culture
Ensure consistency and excellence across proposals, communication, and client experience
Oversee revenue-focused marketing initiatives : seasonal menus, campaigns, newsletters, strategic outreach, and partnerships
Collaborate on social and brand messaging that supports the sales strategy
Represent the company at industry events, tastings, networking functions, and brand activations, acting as a visible face of the brand
Own CRM and pipeline accuracy ; ensure clear reporting and visibility into performance
Partner closely with Operations and Kitchen teams to align on capacity, workflows, and guest experience standards
Continuously refine SOPs, sales processes, and communication flows to improve efficiency and scalability
Qualification
Required
Direct leadership experience in catering sales within a large or complex operation, with clear ownership of revenue growth
Proven success in developing and executing scalable sales strategies
Demonstrated ability to build structured sales systems, including: Market segmentation, Outbound sales strategy, Pipeline management, Forecasting, Team accountability frameworks
A data-driven approach to sales growth, with strong analytical skills and revenue prioritization capabilities
Advanced proficiency in catering sales platforms and CRMs (e.g., Tripleseat or similar), including workflow design, reporting, and process optimization
Ability to step in and perform immediately, bringing tested systems, playbooks, and frameworks that can be implemented from day one
7–12+ years of experience in catering, hospitality, event sales, or luxury/lifestyle brand services
Proven track record building outbound sales programs and winning high-value corporate and brand accounts
Demonstrated success leading and developing sales teams in a high-touch, service-driven environment
Deep understanding of drop-off and off-premise catering, NYC corporate/event landscape, and pricing strategies
Strong financial acumen — comfortable with forecasting, revenue strategy, pricing analysis, and margin protection
Exceptional communication, negotiation, and presentation skills; confident representing the brand to C-suite level clients
Highly organized, systems-minded, and proactive, with strong experience using CRM and catering management tools (e.g., Tripleseat or similar)
Thrives in a creative, entrepreneurial, fast-moving environment and enjoys being both a builder and a closer
Benefits
Annual Performance Bonus: Up to 10% of base salary
Sales Commission: On both outbound and inbound business, with a realistic 2026 earning potential of $200K+ (base + bonus + commission)
Competitive Benefits Package , including health benefits and PTO (details to be shared during the interview process)
Company
PERSONE NYC
PERSONE NYC is a provider of hospitality recruitment services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
James Marcolin
Founder/Active CEO Persone NYC
Company data provided by crunchbase