H&R Block · 1 day ago
Email Innovation Lead
United States
Full-time
Remote
Senior Level, Lead/Staff
$101K/yr - $162K/yr
8+ years expH&R Block is a leader in tax preparation and financial services, dedicated to helping clients and communities. They are seeking a strategic and innovative leader to transform their CRM operations with a focus on email and SMS, driving growth through technology-driven transformation and continuous improvement.
ConsultingRetailService IndustryTax Preparation
Responsibilities
Assess current email and SMS processes and identify areas where AI or other MarTech tools can deliver efficiencies and improved outcomes
Lead the adoption and optimization of Adobe tools and other key email technologies (e.g., Salesforce Marketing Cloud, Movable Ink, Stensul), ensuring full leverage of platform capabilities for lifecycle journeys, deliverability, and personalization
Develop and execute a roadmap for integrating AI and other MarTech tools into email operations, including change management strategies
Serve as the internal thought leader for AI and MarTech innovation in email and CRM, staying current on industry trends, emerging tools, and best practices. Educate and influence email marketers, agency and other key stakeholders across the organization
Oversee integration of MarTech platforms across email, SMS, data, and analytics systems, ensuring unified profiles, data quality, and actionable insights
Design and manage pilot programs to test new technologies, analyze results, and scale successful initiatives across email and SMS operations
Train and enable email marketers and cross-functional partners on new tools, workflows, and methodologies to maximize adoption and impact
Establish reporting structures and dashboards for technology performance, campaign outcomes, and business impact
Manage vendor relationships and evaluate external partners for MarTech and AI solutions, including contract negotiation and performance assessment
Champion change management and continuous improvement, ensuring the organization is prepared, supported, and equipped to adopt new systems and ways of working
Qualification
Required
Bachelor's degree in a related field or the equivalent through a combination of education and related work experience
Minimum 8 years in email, MarTech, or lifecycle marketing roles, with proven experience in platform adoption (Adobe, Salesforce, etc.), use case management, and cross-functional leadership
Deep expertise in MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Twilio, etc.) and AI applications
Proven track record of leading technology adoption, integration, and optimization in email and SMS environments
Strong strategic planning, organizational, and prioritization skills
Effective project management and change management abilities
Exceptional communication and stakeholder management skills
Proven track record of partnering and influencing to achieve positive business outcomes
Preferred
Experience designing and delivering unified data architectures and integrations across CRM, email, and analytics platforms
Hands-on experience with AI tools for marketing automation, personalization, and predictive analytics
Familiarity with vendor evaluation, contract management, and partnership development
Benefits
Medical and prescription drug coverage
H&R Block Retirement Savings Plan (401(k) Plan)
Employee Assistance Program
(virtual) fitness center programs
Associate discount program
Business Travel Accident Insurance
Associate Tax Prep benefit
Company
H&R Block
H&R Block is a tax solutions provider that offers tax returns, filings, and advisory services for individuals and businesses. It is a sub-organization of Ameriprise Financial.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Andy Phillips
Vice President - The Tax Institute at H&R Block
George Agurkis
Vice President, Government Relations
Recent News
2026-01-23
2026-01-17
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