NRG Energy · 13 hours ago
Senior Manager, GTM Lead, Demand Generation & Channel Strategy
Houston, TX
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expNRG Energy is a dynamic company focused on growth and development in the energy sector. They are seeking a Senior Go-to-Market Strategy and Planning Manager to develop and execute comprehensive go-to-market strategies that drive growth and profitability, particularly in the Texas region.
EnergySolarWind Energy
Responsibilities
Serve as a strategic growth lead for the Texas Consumer Energy organization by identifying sales growth & enablement opportunities, translating data & insights into actionable go-to-market strategies and leading execution with cross-functional stakeholders
Collaborate closely with sales, marketing, digital, product development, operations, pricing & margin management, and other key functional stakeholders to develop and align on integrated go-to-market plans that drive maximum impact in the market
Serve as a strategic growth partner for established sales channels, developing & implementing promotional campaigns, providing pricing influence, driving market & segmentation opportunities, identifying product needs and driving CX enhancements to create incrementality- Digital (.com, OA, LF), F2F (Retail, Realtor, D2D, Events), Call Center, Direct Mail
Initiate offer research, analysis, and product development for mass media campaigns, leveraging market research to inform market and segmentation priorities across all invest brands in the Texas region
Work in close collaboration with product development to ensure alignment and prioritization of new product deployments
Develop go-to-market plans to bring new products and programs to market for prospects
Collaborate with retention counterparts to develop cohesive and integrated GTM plans
Manage and optimize acquisition programs, e.g. Winback
Establish KPI’s and collaborate on reporting mechanisms to track the effectiveness of campaigns & growth initiatives in the Texas region
Prepare regular reports and presentations for senior leadership to communicate results, insights, and recommendations
Lead a team of managers and analysts that support strategic planning processes and priorities
Qualification
Required
Bachelor's degree in business administration, marketing, economics, or related field
8+ years of experience in growth strategy, go-to-market planning, sales, marketing and/or business development roles, preferably in the electricity or energy industry
Proven track record of developing and executing successful go-to-market strategies that drive revenue growth, channel and market expansion
Strong analytical skills and proficiency in market research and data-driven decision-making
Demonstrated ability to develop compelling and visually engaging presentations that effectively communicate complex ideas, data, and strategic plans to diverse audiences, including senior executives, stakeholders, and cross-functional teams
Deep understanding of deregulated electricity markets, including regulatory frameworks, competitive dynamics, and customer segments, with specific knowledge of the Texas market preferred
Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence key stakeholders
Strategic mindset, with the ability to think creatively, anticipate market trends, and develop innovative solutions to complex business challenges
Results-oriented approach, with a focus on driving measurable outcomes and continuous improvement
Preferred
Specific knowledge of the Texas market preferred
Company
NRG Energy
NRG Energy is an integrated power generation and supply firm that offers offsite solar, wind power, and smart grid retail services.
10001+ employees
H1B Sponsorship
NRG Energy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (31)
2024 (19)
2023 (25)
2022 (14)
2021 (9)
2020 (25)
Funding
Current Stage
Public CompanyTotal Funding
$6.99BKey Investors
Public Utility Commission of Texas
2025-09-24Post Ipo Debt· $4.9B
2025-08-04Post Ipo Debt· $216M
2024-10-16Post Ipo Debt· $1.88B
Leadership Team
Lawrence S Coben
President, CEO and Chair of the Board
Anne C Schaumburg
Lead Independent Director
Recent News
Business Wire
2026-01-24
2026-01-17
Company data provided by crunchbase