1st Financial Bank USA · 15 hours ago
Brand & Creative Specialist
Farmington, CT
Full-time
Onsite
Entry, Mid Level
$45K/yr - $50K/yr
2+ years exp1st Financial Bank USA is a nationwide fleet management company with a legacy of nearly 80 years. The Brand & Creative Specialist is responsible for developing on-brand creative assets that support marketing, sales, and client communication initiatives, ensuring brand consistency across all platforms.
BankingCrowdfundingFinancial ServicesInsurance
Responsibilities
Develop digital and print creative for campaigns, web pages, email headers, social media, presentations, and promotional materials
Produce on-brand graphics, layouts, and templates that support Motorlease messaging and visual identity
Create visual assets for social and web content, ensuring alignment with channel specifications and brand guidelines
Design materials for marketing promotions, sales initiatives, events, and internal communications
Ensure all creative aligns with Motorlease's brand standards, style guidelines, and visual system
Maintain brand consistency accross all internal and external collateral
Update and refine templates, design elements, and visual asset libraries as needed
Design graphics and visual content for digital platforms and convert written content into compelling visuals that enhance engagement and shareability
Develop print-ready files for flyers, brochures, one-pagers, posters, & promotional materials, and work with vendors/printers to ensure accurate production and quality
Partner closely with the Marketing Manager to bring campaigns and long-form content to life, provide creative overflow support, and manage internal requests from other teams
Maintain organized folders, design files, brand assets, & version control, and assist with administrative tasks such as routing creative for approvals, updating asset libraries, and file distribution
Complete ad hoc creative assignments from the Marketing Manager and perform additional duties assigned to support the Motorlease mission
Provide general marketing support as needed
Qualification
Required
2-4 years of experience in graphic design, digital creative, or a related field
Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) or comparable design tools
Ability to develop clean, on-brand creative across print and digital channels
Knowledge of digital design best practices
Strong collaboration skills and openness to feedback
Ability to manage multiple requests, meet deadlines, and maintain accuracy
Experience with simple video editing and video editing tools
Preferred
Bachelor's degree in graphic design, marketing, or a related field preferred
Benefits
Comprehensive benefits package including health, vision, and 401(k)
Medical insurance
Generous paid leave program
401(k) and much more
Company
1st Financial Bank USA
1st Financial Bank USA is a financial services company providing community banking, credit card, and financial services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Gregg Silver
Chief Financial Officer
Company data provided by crunchbase