Prudential plc · 21 hours ago
Consumer Social Media Strategist
Newark, NJ
Full-time
Onsite
Mid, Senior Level
$114K/yr - $189K/yr
6+ years expPrudential Financial is an industry leader in financial services, seeking a Consumer Social Media Strategist to enhance their consumer-facing social media presence. This role involves leading the strategy, planning, and execution across various platforms, ensuring alignment with brand strategy and business objectives while collaborating with multiple teams to optimize performance and content effectiveness.
Asset ManagementConsultingFinancial ServicesHealth CareInsurance
Responsibilities
Lead and own Prudential’s enterprise consumer social media strategy across platforms (Instagram, Facebook, TikTok, YouTube, and emerging channels)
Define clear platform roles, audience targets, content pillars, and narrative frameworks aligned to brand strategy and business objectives
Maintain a social-first mindset, ensuring strategies and content are designed for how consumers actually engage on platforms — not adapted from other channels
Serve as the center of knowledge for consumer social media best practices, platform evolution, and cultural relevance
Identify and leverage cultural moments, platform trends, and timely opportunities for meaningful brand participation
Translate brand positioning, consumer insights, and business priorities into clear content strategies and creative briefs for short-form video, static content, and storytelling assets
Provide strategic direction to the Social Content Lead, internal creative partners, and agency teams to ensure content is platform-native, engaging, and performance-oriented
Balance long-term narrative building with always-on and real-time content execution, adjusting based on performance and cultural relevance
Ensure content strategies both advance brand goals and support key business narratives, product priorities, and enterprise initiatives
Lead consumer social media strategy for social-first campaigns, seasonal initiatives, and priority moments
Partner closely with Paid Media team to align organic and paid social strategies, amplification plans, and test-and-learn agendas
Drive strong collaboration across Brand, Sponsorships, Business Marketing, Communications, Analytics, and other functional partners to ensure cohesive planning and execution
Provide hands-on social media support at key Sponsorships and Event activations
Act as a strategic thought partner to internal stakeholders, helping teams understand how social media can best support their objectives
Maintain real-time visibility into channel and campaign performance, identifying opportunities for in-market optimizations and enhancements
Partner with analytics and insights teams to define KPIs, analyze results, and translate data into actionable recommendations
Apply performance learnings, audience behavior insights, and competitive intelligence to continuously refine strategy and creative effectiveness
Build a long-term learning agenda to improve content performance, platform strategy, and brand impact over time
Ensure all consumer social content aligns with brand standards, regulatory requirements, and enterprise social governance
Partner with Legal, Compliance, and Reputation teams to manage approvals and ensure responsible, low-risk execution without sacrificing creativity or timeliness
Help balance innovation and speed with the realities of a regulated environment
Qualification
Required
6+ years of experience in social media strategy, content, or channel management within a brand, agency, or regulated industry (financial services experience preferred, but not required)
Deep understanding of platform-native best practices, particularly for TikTok, Instagram (Reels), and YouTube (Shorts)
Proven experience developing and owning channel-level strategies for large or complex brands
Strong strategic thinking skills with the ability to translate insights into actionable plans and creative direction
Experience working cross-functionally with brand, business, paid media, analytics, and communications teams
Comfortable managing agency partners and collaborating with internal creative teams
Strong storytelling, communication, and presentation skills
Ability to navigate complexity and legal/compliance workflows effectively
Preferred
Familiarity with enterprise social tools such as Sprinklr or Hearsay is a plus
Benefits
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Company
Prudential plc
We are Prudential. For Every Life, For Every Future.
Founded in 1848Central, Hong Kong Island, HKG
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Thomas W Myers, CLU, ChFC
Chief Executive Officer
Recent News
2025-12-04
Company data provided by crunchbase