Escalade Sports · 1 day ago
Brand Specialist I (Indoor Games & Darting)
Evansville, IN
Full-time
Onsite
Entry, Mid Level
2+ years expEscalade Sports is a publicly traded leader in sports and recreation seeking a Brand Specialist I to enhance their Indoor Games and Darting brands. The role focuses on eCommerce and digital marketing initiatives aimed at driving sales and improving the online customer experience.
Sports
Responsibilities
Manage Shopify promotions, Email/SMS campaigns (Klaviyo), review platforms (Yotpo, Bazaarvoice), and promotional calendars
Support paid media efforts across Meta, Google, Amazon, and Wayfair, and manage affiliate marketing deliverables
Build and optimize site structure, landing pages, and app integrations to improve the customer journey
Write clear, engaging, SEO-rich eCommerce content that reflects each brand’s voice
Maintain product metadata, Google Merchant Center feeds, and SEO performance
Track and analyze performance using GA4, pixel data, and dashboards to inform strategy
Partner with brand, product, sales, and creative teams to execute growth initiatives
Contribute to reporting and insights shared with the REC team and senior leadership
Stay current on eCommerce, SEO, and digital marketing trends to recommend improvements
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
2–3 years of eCommerce or digital marketing experience preferred
Hands-on experience with Shopify and Klaviyo
Familiarity with paid media platforms (Meta, Google Ads, Amazon Marketing Services) and affiliate tools
Working knowledge of SEO and analytics platforms (GA4, SEMrush, BrightEdge)
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication, organization, and collaboration skills
Company
Escalade Sports
Escalade Sports is a manufacturer and distributor of sport and outdoor recreational equipment.
501-1000 employees
Funding
Current Stage
Late StageRecent News
2022-04-07
Company data provided by crunchbase