LEARFIELD · 4 hours ago
Senior Sponsorship Measurement Analyst
Dallas, TX
Full-time
Onsite
Mid, Senior Level
4+ years expLEARFIELD is seeking a Senior Sponsorship Measurement Analyst to serve as a subject matter expert in analyzing and communicating sponsorship performance. This role will be responsible for evaluating and presenting measurement data to support Corporate Sales teams and select brand partners, collaborating closely with internal stakeholders and external partners to assess sponsorship asset performance.
Brand MarketingHigher EducationMarketingSponsorshipSportsTicketing
Responsibilities
Execute end-to-end full asset valuations as prioritized by Sales Leadership
Represent the Revenue Strategy and Operations group as a Sponsorship Measurement Subject Matter Expert with direct explanations of numbers and brainstorming storytelling ideas to National sales team and a select number of brands
Ensure the measurement outputs are “presentation ready” with guidance from sellers and Sales leadership
Develop a working knowledge of in-house media measurement tools, incorporating key data inputs reflecting industry best practices and media measurement standards (e.g. CPMs and quality indexing) including HIVE and Critical Mentions
Apply expertise in quantitative analysis, data exploration, and the presentation of data to understand and communicate to measurement national stakeholders including brand stakeholders
Work with the Senior Director Sponsorship Pricing, Valuation, and Inventory Strategy to help optimize the data integration and modeling steps to ensure data sources best support measurement end use cases
Support the National Sales and PM team on mid-year, and end of season recaps and presentation
Coordinate data aggregation from internal and external data sources for analytics and reporting purposes
Maintain and recommend enhancements on Tableau dashboards to demonstrate sponsorship performance and ROI across an extensive network of school properties and brand partners
Reinforce and shape the vision for what information should be shared, when, with whom, by what mechanisms, and at what level of detail
Serve as the main point of contact surveying for the national sales team
Partner with other internal teams to drive fan surveys, focus groups, and market research studies to evaluate the impact of sponsorship activations
Other Duties as Assigned
Qualification
Required
4+ years of experience in data analytics or business intelligence role preferably in sports, media, or entertainment
Proven ability to use data to analyze, summarize, and communicate results to support business decisions
Skilled at creating tailored communications for different audiences, including internal sellers, brand partners, management, and data analysts
Strong organizational, communication, and interpersonal skills
Analytical mindset with great attention to detail
Reliable project management abilities, including scheduling, prioritization, hitting deadlines and risk assessment, while engaging stakeholders
Able to adapt and thrive in a fast-paced, evolving environment
Familiarity with SQL and databases
Familiarity with valuation tools for various marketing channels, including in-person events, social media, digital campaigns, TV, etc
Working knowledge of Tableau is a plus
Experience in the sports/sponsorship industry preferred, including knowledge of sports sponsorship inventory and the sponsorship sales process
Background in survey execution and survey data reporting
Preferred
Bachelor's degree in business, Data Management, Sports Management, Communications or related field
Benefits
Medical
Dental
Vision
Health Savings Account
Life Insurance and Other Insurance Plans
Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
20 Paid Holidays
401(k) + Match
Short/Long Term Disability
Company
LEARFIELD
Learfield empowers businesses and universities by connecting big brands to the excitement, passion, tradition and fun of college sports. It is a sub-organization of Learfield Communications.
1001-5000 employees
H1B Sponsorship
LEARFIELD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (1)
2022 (5)
2021 (11)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$150M2023-09-13Private Equity· $150M
Leadership Team
David A Hubbard
Senior Vice President
Pat Fagan
Senior Vice President
Recent News
Sports Business Journal
2026-01-17
Sports Business Journal
2026-01-07
Sports Business Journal
2025-12-24
Company data provided by crunchbase