McKesson · 20 hours ago
Senior Manager, Marketing Analytics
United States
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$110K/yr - $182K/yr
9+ years expMcKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. They are seeking a Senior Manager in Marketing Analytics to lead the development of advanced marketing analytics capabilities, working closely with stakeholders to provide data-driven solutions and mentor a team of analysts.
BiopharmaBiotechnologyHealth CareInformation TechnologyPharmaceutical
Responsibilities
Develop a 3-year road map and build business case to execute that road map
Build and automate dashboards to analyze marketing campaign performance, media spend, tactics, conversions, and downstream user behavior
Apply Multi-Touch Attribution and Customer Journey Analytics to evaluate the impact of various touchpoints on conversions
Present campaign insights and optimization recommendations to stakeholders across marketing and executive teams
Define success metrics and deliver actionable insights through dashboards, presentations, and recurring reports
Use Marketing Mix Modeling to assess channel effectiveness and guide budget allocation
Set data strategy and structure to integrate disparate sources for improved insights
Mentor and develop junior analysts, fostering a culture of learning and innovation especially with tools such as SQL, Marketo and Google Analytics
Prioritize team initiatives and ensure alignment with business goals
Ensure data quality, governance, and compliance with privacy regulations using cloud-based data warehouses
Deeply understand the data stack powering analytics solutions and identify opportunities for scale and automation
Collaborate cross-functionally to enhance systems and streamline workflows
Design and execute a roadmap to elevate marketing analytics maturity
Leverage segmentation and personalization strategies to improve targeting and engagement
Influence senior leadership with data-driven recommendations that shape marketing strategy
Qualification
Required
Degree or equivalent experience
Typically requires 9+ years of professional experience and 1+ years of supervisory and/or management experience
BA/BS or equivalent experience
10+ years in marketing analytics, including B2B experience
1+ years in a leadership or mentorship role
Expert (5+ years') proficiency in: Google Analytics 4, Google Tag Manager, Adobe Analytics, Paid advertising platforms (Google Ads, Meta Ads Manager), Data visualization tools (Tableau, Power BI), Other: Marketo, SalesForce, SQL
Strong experience in data mining, analysis, and insight generation
Skilled in presenting complex findings to non-technical stakeholders
Comfortable navigating ambiguity and shifting priorities
Preferred
Experience with Marketo, Salesforce, ABM platforms, SEO tools
B2C and healthcare industry experience
Familiarity with statistical modeling and attribution techniques
Passion for teaching and sharing knowledge
Benefits
Competitive compensation package
Annual bonus
Long-term incentive opportunities
Company
McKesson
McKesson distributes medical supplies, information technology, and care management products and services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1994-11-18IPO
Leadership Team
Brian Tyler
CEO
Jim McAuliffe
CFO
Recent News
2026-01-23
2026-01-12
Company data provided by crunchbase