Publicis Collective · 12 hours ago
Senior Analyst, Analytics (Paid Media)
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$73K/yr - $101K/yr
2+ years expPublicis Collective is a full-service media agency focused on connecting media, data, technology, and teams to drive business outcomes. As a Senior Analyst, you will leverage data-driven insights to shape client marketing strategies and execute analytics projects that enhance performance and decision-making.
AdvertisingAnalyticsCRMDigital Marketing
Responsibilities
Define, prioritize and execute various analytics projects including: forecasting, scenario planning, test design, campaign management and advanced report production
Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance
Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
Analyze short term impact of marketing but also the long-term impact on brand and competitive position
Assist analysts with skill development and problem solving
Effectively communicate with team and manager on all projects, ongoing tasks, and challenges while adhering to specified timelines
Ability to share & present learnings with the larger team
Establish collaborative, productive working relationships with data platforms, investment, and BE teams
Identify and build business case and provide feedback on best practices
Assist manage product/service development
Provide training to employees across departments on analytical approaches to marketing
Qualification
Required
2+ years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations
Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
Knowledge in multivariate testing and statistical analysis
Excellent written, oral communication and presentation skills
Proficient in Excel, Word, PowerPoint
Detail oriented, quick learner, and able to balance multiple tasks
Strong project management skills and attention to detail
Data Fluency: Ability to effectively pull performance reporting with an understanding of where to pull various requests from, troubleshoot issues and find solutions, and understand how various data is connected
Internal Resource Expert: Training/Onboarding Analysts, ability to lead communication with internal teams on reporting and data troubleshooting, and actively participate in internal meetings
Strong Excel aptitude (understanding of VLOOKUPs, pivots, visualizations)
Preferred
Familiarity in enterprise Analytics tools preferred, including: Tableau (preferred), Datorama, Power BI
Preferred experience in one or more of the following analytics platforms: Analytics Platforms: Adobe Analytics (preferred), Google Analytics, Power BI, Campaign Manager, Innovid, Kantar
Experience in Programmatic DSPs, SEM Platforms and Social Platforms a plus
Degree in marketing or quantitative discipline such as statistics, mathematics, or economics is preferred
Knowledge in querying data within SQL environments (SQL Server, BigQuery) a plus
Experience in R, Python (or other statistical analysis and data mining packages) a plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Collective
Publicis Collective is a creative agency that provides web analytics, internet marketing, CRM, and digital technology services.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Meghan Grant
Chief Client Officer, Global Integrated Media
Recent News
2025-03-11
2024-04-10
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