Synchrony · 15 hours ago
VP, TJX Marketing
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$130K/yr - $210K/yr
8+ years expSynchrony is seeking a VP of TJX Marketing to lead the Lifecycle Marketing team for the TJX Rewards credit card program. The role involves developing marketing strategies, managing a team, and ensuring effective execution of marketing campaigns to achieve business objectives.
Consumer LendingFinanceFinancial ServicesInsuranceVenture Capital
No H1B
Responsibilities
Lead a team of talented marketing professionals responsible for executing integrated marketing campaigns flawlessly, on time, on budget, and in compliance for the TJX MasterCard and PLCC portfolios
Direct the marketing team to implement effective lifecycle campaigns across various channels: direct mail, email, statements etc., allocating resources as required to meet the priorities
Establish goals and objectives, creating a clear vision for the team, to achieve business objectives
Manage relationships with key Client contacts. Create a positive rapport, anticipate client requests and deliver exceptional results
Work closely with the Analytics team to determine campaign selection, understand cardholder trends, optimize campaign results and drive test and learn strategies to optimize results
Lead, develop, and implement comprehensive, wing to wing marketing plans for TJX Lifecycle marketing campaigns including Upgrades and World Card Graduations
Ensure excellent execution of marketing creatives, leveraging internal Synchrony and agency resources to deliver faster turnaround times and at economical cost
Develop strong relationships with key marketing partners including performance marketing, creative agencies, internal partners & production vendors to successfully implement campaigns
Manage marketing budget ensuring efficient spend, investment for long-term opportunities and tight controllership
Strive for continuous improvement in marketing effectiveness, promoting use of appropriate tools (Test and learn, research, segmentation, etc.) to deliver best in class campaigns
Work with TJX to execute in store collateral changes. Work with Field Sales team to ensure accurate, cohesive TJX Credit Program communication to TJX Store Associates
Key member of TJX Client Marketing team and will serve as team resource to help identify opportunities to drive portfolio growth
Perform other duties and/or special projects as assigned
Qualification
Required
Bachelor's degree OR in lieu of a degree a minimum of 10 years of consumer financial services marketing experience
A minimum of 8 years of work experience leading teams or managing marketing campaign including: experience in consumer credit, including credit cards and commercial products, and/or working with retail clients or financial services
A minimum 3 years of management experience including managing teams of people
Ability and flexibility to travel for business as required
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Preferred
Strong project management experience with a record of delivering on time and across functions
Strong process management skills with successful experience influencing and leading cross functional teams, both internally and externally
Demonstrated client relationship experience with the ability to influence & sell-in ideas across all levels of management
Strong leadership skills, initiative, high energy, and strong results orientation
Excellent analytical, communication and presentation skills
Strong customer orientation and focus
Sound understanding of Synchrony's business culture and management approaches, preferably gained through previous management experience within Synchrony
Ability to influence and gain commitment at all organizational levels
Strong people and resource management skill
MBA a plus
Benefits
Eligible for an annual bonus based on individual and company performance
Company
Synchrony
Synchrony is a consumer financial services company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-02-15Post Ipo Equity· $500M
2014-08-01IPO
Leadership Team
Brian Doubles
President & CEO
Raj Deol
SVP, Sam’s Club Marketing Leader
Recent News
Benzinga.com
2026-01-21
Business News: Pasadena Star-News
2026-01-19
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