VHB · 1 day ago
Senior Marketing Specialist
Richmond, VA
Full-time
Hybrid
Mid, Senior Level
4+ years expVHB is an innovative engineering firm seeking a Senior Marketing Specialist to join their Mid-Atlantic Regional Marketing Team. This role involves leading the development of complex proposals, supporting client visibility efforts, and collaborating with technical staff to enhance marketing strategies throughout the client-pursuit lifecycle.
Asset ManagementCivil EngineeringConstructionConsultingGraphic Design
Responsibilities
Actively participates in Client Focus Team and/or market meetings
Participates in Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process
In partnership with CRM Specialist and with the understanding of the Region’s pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline
Assists with the development and creation of the value proposition and pre-sell pieces
Coordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist
Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization’s thought leadership
Takes the lead role in the development of the region’s complex pursuits, with marketing leadership/management oversight, as needed
Participates in and/or facilitates pursuit SWOT analyses. Identifies differentiators and how clients perceive the organization and its competitors
Communicates win themes and approaches to win. Independently weaves win themes into all proposal sections using writing and editing skills. Partners with graphic designer for visuals that align to messages
Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners
Serves as an active strategist and collaborative partner with technical staff
Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written
Organizes and coaches technical staff on pursuit presentations. May facilitate story boarding sessions, as requested
Works with graphic design staff to plan and produce materials. Ensures all materials are effectively communicating the strategic vision identified for a given pursuit and align with the organization’s Brand
Serves as a mentor to less experienced marketing staff. Serves as a peer QA/QC of proposals
Lead capture planning discussions with technical team members in advance of an active procurement
Independently writes sections that require minor editing
Qualification
Required
4-6 years of proposal, writing, or marketing experience in an AEC industry
BA in Marketing, English, Communications, or related discipline
Excellent written and verbal communication skills
Highly detail oriented. Demonstrated commitment to quality. Ability to identify and seek needed information/research skills
Ability to work concurrently on multiple projects
Preferred
Advanced computer skills using Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop) preferred
Benefits
Diverse and inclusive culture of collaboration and innovation
Opportunity to work on complex, transformational projects
Community and social responsibility as sustainable stewards
Focus on learning, development, and career growth
Best-in-class benefits, including flexible, hybrid workplace
Company
VHB
VHB offers civil engineering, site and transit planning, GIS mapping, consulting, analytics, design-build, and structure designing services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
David Mulholland, PE
Chief Technology Officer
Bill Ashworth
Chief Operating Officer
Recent News
Business Wire
2026-01-06
Morningstar.com
2025-10-15
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