AdeptAg · 15 hours ago
Digital Marketing Specialist
Oberlin, Ohio, United States
Full-time
Onsite
Mid Level
$55K/yr - $65K/yr
3+ years expAdeptAg LLC is a leader in the controlled environment agriculture industry, and they are seeking a highly skilled Digital Marketing Specialist to join their marketing team. This role involves website management, video production and editing, written content support, and marketing analytics, collaborating closely with cross-functional teams.
AgricultureEnvironmental ConsultingField SupportGreenTech
Responsibilities
Maintains the company WordPress website, including structure, backend and content updates, technical enhancements and broken link fixes
Manage updates across product pages, careers, news, and other key website sections
Collaborate with appropriate internal teams to ensure product accuracy, brand consistency, and customer-friendly site experience
Executes SEO updates including on-page elements like metadata, tags, and keyword integration to support search visibility and rankings
Maintains the digital catalog app used on RSM iPads, ensuring product data, branding, and user experience are consistent and up to date
Collaborates with the Director of Marketing to align video content with overall digital media strategy, messaging, and brand tone
Coordinates the capture and organization of visual content from customer visits and internal projects; leverages field teams to collect footage when appropriate
Edits video content to align with brand and strategy
Owns and manages AdeptAg's YouTube channel, including uploads, SEO metadata, thumbnails, and performance reporting
Coordinates with the Marketing Assistant on video distribution to social media platforms (LinkedIn, Instagram, TikTok)
Ensures all video content is brand-aligned, current, and optimized for cross-channel use (website, social media, etc.)
Maintains the central photo/video library, ensuring content is accessible, properly labeled, and stored for Sales and Marketing use
Supports content development for articles, case studies and marketing campaigns in collaboration with the marketing team
Assists with email campaign creation and copywriting in HubSpot, including drafting copy, building emails, and supporting workflow setup
Monitors and analyzes performance data across Google Analytics, YouTube Analytics, and HubSpot
Develops and maintains monthly KPI reports to track marketing performance and inform strategy
Qualification
Required
3-5 years of experience in Digital Marketing, Content Marketing or similar
B2B experience (manufacturing, agriculture, horticulture, or industrial preferred)
Video editing proficiency (Premiere Pro, Final Cut, or similar) and working videography/photography skills
Website management experience in WordPress, including content updates, backend collaboration, and minimal coding (HTML, CSS)
Proficiency in Google Analytics and YouTube Analytics
Microsoft Excel proficiency
Strong collaboration and communication skills across cross-functional teams
Excellent written and verbal communication skills
Preferred
Bachelor's degree in marketing, communications, business, or related field preferred
HubSpot experience preferred; experience with similar platforms (e.g., Mailchimp, Constant Contact)
Working knowledge of Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator)
Benefits
Generous 401K (with Company Paid Contribution)
Medical
Dental
Vision
Company Paid Life Insurance
Voluntary Life Insurance
Voluntary Accident Insurance
Disability Insurance
Company
AdeptAg
AdeptAg is an environmental consulting company that specializes in automation, and irrigation solutions for greenhouse operations.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rick Parod
Chief Executive Officer
Kevin Menice
Chief Technology Officer
Recent News
Greenhouse Management
2024-04-25
Company data provided by crunchbase