Cohen & Steers · 16 hours ago
Associate, Digital Marketing
New York, NY
Full-time
Hybrid
Entry Level
$80K/yr - $85K/yr
1+ years expCohen & Steers is a firm focused on digital marketing initiatives, and they are seeking a Digital Marketing Associate to support website marketing efforts. This role involves execution, maintenance, and optimization of the firm's website while collaborating with various internal teams to ensure content accuracy and compliance.
Finance
Responsibilities
Support the execution of website marketing initiatives, updates, and campaigns
Assist with day-to-day website management, including content publishing, page updates, and basic troubleshooting
Coordinate with internal teams (Marketing, Creative, Product, IT, Legal/Compliance) to ensure timely and accurate website updates
Work within the CMS to maintain website content, navigation, and assets
Help manage digital repositories, including documents, disclosures, and directories, ensuring accuracy and compliance
Assist with coordinating external vendors and agencies related to website development or hosting
Support SEO, accessibility, content optimization, calls-to-action, and engagement initiatives
Conduct quality assurance (QA) testing to ensure website functionality, accuracy, and consistency across browsers and devices
Monitor website performance using analytics tools and dashboards
Assist with basic analysis to identify trends, issues, and opportunities for improvement
Support tagging and tracking efforts in collaboration with senior team members
Assist in the execution of integrated digital marketing and omnichannel campaigns
Support website-related aspects of email, automation, and CRM initiatives as needed
Work to support website strategy for Cohen & Steers and help integrate online platforms with other digital assets
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
1–3 years of experience in digital marketing, website management, or a related role (internships included)
Hands-on experience with a content management system (CMS); WordPress experience preferred
Basic understanding of HTML/CSS a plus
Familiarity with Google Analytics (GA4) and/or Google Tag Manager preferred
Exposure to marketing automation platforms and CRM tools (e.g., Salesforce) a plus
Experience working with digital assets, documents, and content libraries
Strong attention to detail and organizational skills
Ability to manage multiple tasks and deadlines in a fast-paced environment
Strong written and verbal communication skills
Collaborative, proactive, and eager to learn with a problem-solving mindset
Experience in Financial Services a plus, but not required
Demonstrates inclusive behaviors in support of a culture that values diverse perspectives
Is able to abide by the firm's hybrid work arrangement policy in New York City office (4 days in-office/1 day remote)
Company
Cohen & Steers
Cohen & Steers is a global investment manager specializing in liquid real assets, including real estate securities, listed infrastructure, and natural resource equities, as well as preferred securities and other income solutions.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$68.4M2024-04-22Post Ipo Equity· $68.4M
2004-08-12IPO
Leadership Team
Joseph Harvey
Chief Executive Officer
Alex Shafran
SVP, Head of Performance & Client Reporting
Recent News
Company data provided by crunchbase