CData Software · 23 hours ago
Lead Product Marketing Manager, AI Ecosystem
United States
Full-time
Remote
Senior Level
5+ years expCData Software, Inc. is a company that provides a data layer between AI and ROI, enabling enterprise AI with accurate data connectivity. They are seeking a Lead Product Marketing Manager for AI Ecosystems to drive partnership marketing initiatives, develop co-marketing programs, and position CData as a crucial connectivity layer for enterprise AI applications.
Big DataCloud Data ServicesData IntegrationData VisualizationDatabase
Responsibilities
Develop joint value propositions, messaging frameworks, and positioning that articulate how CData enables AI applications to access enterprise data sources
Serve as the primary marketing point of contact for partner initiatives, owning the narrative and go-to-market positioning for each strategic partnership
Design and execute co-marketing campaigns with AI partners, including joint webinars, content collaborations, and event participation
Develop partner-specific marketing plans with clear goals, timelines, and success metrics
Coordinate cross-functional teams to deliver integrated marketing programs
Create compelling messaging and positioning for AI use cases that leverage CData connectivity solutions
Partner with the Technology Evangelism team to develop technical marketing content that demonstrates CData's value in AI architectures (whitepapers, solution briefs, blog posts, use cases)
Create enablement materials for partners including co-branded collateral, demo scripts, and technical guides
Represent CData at AI-focused industry events, conferences, and partner summits
Build thought leadership around data connectivity for AI applications through speaking engagements and content creation
Partner with Product Management to ensure AI-related features align with ecosystem needs and partner feedback
Collaborate with Developer Relations to create technical resources for AI developers
Coordinate with Demand Generation to integrate partner campaigns into broader marketing initiatives
Provide market intelligence to leadership on AI ecosystem trends and partnership opportunities
Qualification
Required
5+ years of experience in B2B technology marketing, partner marketing, or ecosystem marketing
Proven experience in partner identification, prospecting, and relationship building within technology ecosystems
Strong research and analytical skills with ability to map complex partner landscapes
Demonstrated success in outreach campaigns and establishing new partnerships from the ground up
Strong understanding of AI/ML technologies, LLMs, and how data connectivity enables AI applications
Experience developing and executing co-marketing programs with technology partners
Excellent communication and presentation skills with ability to engage technical and business audiences
Experience creating technical marketing content for developer and IT decision-maker audiences
Self-starter with strong project management skills and ability to drive initiatives independently
Comfortable operating autonomously in a fast-paced, high-growth environment
Preferred
Experience mapping and analyzing technology ecosystems and competitive landscapes
Proven track record of cold outreach and building relationships with executive stakeholders
Experience in data integration, APIs, or connectivity solutions
Technical background or experience working closely with engineering teams
Existing relationships within the AI ecosystem (OpenAI, Anthropic, Google AI, Microsoft, AWS, etc.)
Experience with developer marketing or DevRel programs
Understanding of enterprise software buying processes and IT infrastructure
Company
CData Software
CData Software is a software company that offers data integration solutions for real-time access to applications, databases, and Web APIs.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$510MKey Investors
Warburg PincusUpdata Partners
2024-06-26Private Equity· $350M
2021-12-16Series B· $140M
2020-03-26Series A· $20M
Leadership Team
Amit Sharma
CEO
Adam DeMichele
Chief Revenue Officer (CRO)
Recent News
Company data provided by crunchbase