Swyft Fiber · 1 day ago
Director of Marketing
Metairie, LA
Full-time
Onsite
Lead/Staff, Director/Executive
5+ years expSwyft Fiber provides fiber internet services in Louisiana, Mississippi and Arkansas, and they are seeking a Director of Marketing. This role is responsible for increasing customer and product penetration in the market to achieve budgeted revenue and net customer growth targets, while overseeing brand marketing and leading a team.
ISPTelecommunicationsWired Telecommunications
Hiring Manager
Jennifer Batiste, MJ-LEL
Responsibilities
Develops and executes a comprehensive Go To Market Strategy to achieve aggressive growth targets
Leads and manages a high-performing team of marketing professionals
Creates and implements effective marketing campaigns to build brand awareness and generate leads
Develops and manages strategic partnerships to expand our reach and market share
Analyzes and reports on sales and marketing performance metrics
Stays current on industry trends and develops innovative strategies to stay ahead of the competition
Develops and implements a comprehensive acquisition marketing plan including direct mail, digital media, outdoor media, etc. for residential and small business segments
Develops and implements a comprehensive up-sell marketing plan to increase product penetration and maximize revenue
Maintains local competitive database to keep the market informed of all competitive products, packages, and promotions
Plans and attends sales and marketing events to promote, activate and sell our products
Other duties as assigned
Qualification
Required
Bachelor's Degree in Business Management, Marketing or Communications required
5+ years of sales and marketing experience required
5+ years of progressive leadership/management experience required
Proven track record of meeting organizational goals
Ability to travel up to 10% of the time
Individuals must have a valid driver's license and clean driving record meeting the company and insurance policy conditions
Excellent communication and interpersonal skills with the ability to build strong relationships with customers, partners, and employees
A strategic mindset and the ability to develop and execute complex marketing campaigns
Strong analytical skills and the ability to track and report on key performance metrics
Strong selling and communication skills combined with a commitment and proven ability to succeed with a fast-paced organization
Must be willing to wear multiple hats and take direction
Agile and adaptable
Must be well organized, process/quality driven, and good at managing deadlines
A passion for rural development and a commitment to bridging the digital divide
Strong computer skills with a strong working knowledge of Google Suite and Microsoft products
Preferred
A strong understanding of the rural broadband market and the challenges and opportunities it presents preferred
Company
Swyft Fiber
SwyftConnect provides the opportunity of high-speed broadband internet services to underserved communities in Louisiana, Mississippi, and Arkansas.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-26Acquired
Company data provided by crunchbase