Anheuser-Busch · 1 day ago
Senior Manager, Communications - Phorm
St Louis, MO
Full-time
Onsite
Mid, Senior Level
$105K/yr - $124K/yr
3+ years expAnheuser-Busch is a leading American manufacturer and the nation’s top brewer, known for its commitment to creating a future with more cheers. The Senior Communications Manager – Phorm will serve as the brand steward for Phorm, focusing on flavor strategy, consumer insights, and packaging marketing. This role involves leading flavor trend discovery, can storytelling, and cross-functional leadership for new product launches.
Craft BeerFood and BeverageWine And Spirits
Responsibilities
Lead flavor trend discovery using consumer insights, market data, and cultural signals
Identify white-space opportunities and recommend new flavor concepts
Partner with key stakeholders to guide flavor development, testing, and optimization
Own flavor performance analysis post-launch (velocity, repeat, feedback)
Build flavor roadmaps aligned with brand strategy and retail priorities
Own can storytelling—from flavor naming to on-can copy and visual cues
Translate flavor insights into compelling, shelf-stopping packaging
Partner with design teams to develop can graphics that drive trial and recognition
Ensure packaging aligns with brand voice, claims, and regulatory requirements
Optimize cans for different channels (convenience, grocery, e-comm, limited editions)
Lead go-to-market planning for new flavors and limited releases
Support innovation sell-in decks with insight-backed flavor and packaging rationale
Work closely with key stakeholder teams to ensure timelines, costs, and feasibility
Qualification
Required
3-6 years in CPG, beverage, or food innovation/brand marketing
Strong understanding of flavor trends, consumer insights, and packaging strategy
Experience launching new products or flavors end-to-end
Ability to turn data into clear creative direction
Passion for beverage culture, taste, and challenger brands
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts.
Life Insurance and Disability Income Protection.
Generous Parental Leave and FMLA policies.
401(k) Retirement Savings options with a company matching contribution.
Chance to work in a fast-paced environment among a company of owners.
Free Beer!
Company
Anheuser-Busch
Anheuser-Busch is a brewery business that specializes in beer production and offers beer catering for parties and party planning facilities.
10001+ employees
H1B Sponsorship
Anheuser-Busch has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
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Trends of Total Sponsorships
2025 (3)
2024 (8)
2023 (10)
2022 (7)
2021 (19)
2020 (3)
Funding
Current Stage
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