Coloplast · 12 hours ago
Marketing Automation Manager
Minneapolis, MN
Full-time
Hybrid
Mid Level
$100K/yr - $120K/yr
3+ years expColoplast is a leading medical device company that develops and markets products and services for individuals with intimate healthcare needs. The Marketing Automation Manager will drive digital engagement with healthcare professionals, focusing on executing marketing automation strategies aligned with business priorities and enhancing customer experiences across various digital channels.
Health CareManufacturingMedical Device
Responsibilities
Define and evolve a pragmatic roadmap for marketing automation aligned to business priorities and HCP engagement needs
Serve as a subject-matter expert on marketing technology, journey design, and compliant best practices
Lead the planning and roll-out of multi-channel initiatives (email, web, events, social) with clear KPIs
Implement segmentation, targeting, and personalization in partnership with Marketing Communications and Product Marketing
Ensure accuracy, accessibility, and a positive HCP experience
Monitor results and iterate continuously based on insights and stakeholder feedback
Convert business objectives into clear functional requirements and workflows for IT and partner teams
Document repeatable processes and playbooks to scale with limited systems
Maintain data privacy, consent, and regulatory compliance at local and global levels
Connect people, tools, and data—facilitating handoffs between Marketing, Sales, Analytics, and IT
Champion simple integrations and 3rd-party tools that extend capabilities (e.g., marketing automation, form/quiz tools, content enablement)
Share standards, templates, and lessons learned across teams and business units
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies
Other job duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
3+ years in digital/marketing automation, ideally in B2B healthcare or medical devices
Hands-on proficiency with an enterprise marketing automation platform and CRM; able to operate effectively with limited integrations
Fluent in WordPress, analytics and experimentation; advanced Excel skills a plus
Proven ability to manage and collaborate effectively with external agency partners
Strong writing, information design, and UX sensibility for professional (HCP) audiences
Excellent cross-functional communication and project management
Preferred
Resourceful Builder: Comfortable with imperfect systems—managing lists, configuring lightweight workflows, and documenting processes
Proven background with highly regulated environments, privacy, and consent
Able to build strong partnerships with Legal, IT, and Data Privacy teams
Customer-centric mindset focusing digital channels on clinical relevance, clarity, and efficiency—using voice-of-customer insights to guide decisions
Analytical & Iterative skillset using data from exports and dashboards to test, learn, and optimize
Benefits
Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy.
Access to company sponsored wellness programs and mental health resources.
Paid leave of absence for qualifying events.
Generous paid parental leave for both birthing and non-birthing parents.
A competitive 401(k) plan with company match that vest immediately.
Financial planning services to help you secure your future.
Corporate discount programs for goods and services.
Generous paid time off.
Flexible work hours.
Flexible work arrangement options to help you balance your personal and professional life may be available.
Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
A supportive work environment where everyone feels valued, and has a sense of belonging.
Participate in team-building activities, volunteer opportunities, and company-sponsored events.
Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
Company
Coloplast
Coloplast is a manufacturer of medical devices that offers ostomy, continence, and wound care products.
10001+ employees
H1B Sponsorship
Coloplast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2022 (2)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$1.34B2023-08-29Post Ipo Equity· $1.34B
2000-02-04IPO
Leadership Team
Lars Rasmussen
Chairman of the Board of Directors
Recent News
Essential Business
2025-12-20
2025-12-18
Company data provided by crunchbase