Versant Media · 20 hours ago
Director, Digital Measurement & Strategy
New York, NY
Full-time
Onsite
Director/Executive
$135K/yr - $180K/yr
10+ years expVERSANT Media is a leading force in news, sports and entertainment, home to iconic brands that inspire and connect audiences. The Director, Digital Measurement & Strategy will own the enterprise-wide strategy for user, content, and advertising data, ensuring consistent and privacy-safe data signals across analytics and CDP pipelines while collaborating with various stakeholders to drive alignment and adoption.
BroadcastingInformation TechnologyMedia and Entertainment
Responsibilities
Own the measurement architecture. Lead the definition, iterative development, and cross‑organizational adoption of a multi‑year enterprise tracking and measurement architecture, including phased roadmaps, investment cases, maturity milestones, and clear success metrics spanning Versant’s Sports & Entertainment brands
Standardize how data is captured. Design and evolve the unified event taxonomy and end‑to‑end data collection framework, grounded in business outcomes and supported by data-layer contracts. Publish and maintain a living Solution Design Reference (SDR) as the single source of truth for technical & non-technical users, including visualized data flows into the Versant Data Platform
Make data usable for the business. Ensure tracking specifications support viewer behavior analysis, audience segmentation, cross‑platform deduplication, content recommendations, ad measurement, and financial modeling, aligned with relevant industry standards where applicable
Define durable collection patterns. Select and standardize client-side, server-side, and SDK-based collection approaches, ensuring alignment with analytics and CDP platform best practices and resilience to ecosystem and privacy changes
Establish data governance for collection and usage. Define and enforce standards for consent, data minimization, retention, access, lineage, KPI definitions, data dictionaries, and clear ownership models across business units
Operationalize privacy, compliance, and data quality. Embed GDPR, CCPA, and CPRA requirements in tagging, SDKs, and downstream activation workflows; establish change‑control and exception management processes for deviations from standards
Partner cross-functionally to drive adoption. Collaborate with Product, Engineering, Marketing, and Ad Sales to align data collection strategies with business goals, experimentation needs, and currency and audience measurement requirements
Ensure consistent instrumentation and identity resolution. Drive standardized implementation across web, app, and CTV platforms via CDP and event streaming pipelines; ensure robust routing to analytics, activation, and warehouse/BI
Own the operating model and implementation requirements. Stand up and manage intake, write detailed developer-ready requirements, design reviews, implementation sprints, release and QA processes, and ongoing monitoring, holding teams accountable for quality SLAs and adoption targets
Communicate clearly at all levels. Translate complex technical and privacy considerations into executive-level impact and risk narratives, while providing developer‑ready specifications, clear decisions, and actionable timelines
Measure and improve data quality at scale. Implement automated tag auditing and pre-production and production data quality checks against the SDR; define and track KPIs such as event loss rate, identity match rate, consent coverage, invalid traffic filtration, and viewability verification
Lead and develop the implementation function. Manage a direct report responsible for translating standards and taxonomy into sprint‑ready work, coordinating cross‑team implementation and QA, while providing guidance, removing blockers, and ensuring timely, high-quality delivery
Qualification
Required
10+ years defining and delivering enterprise data strategies for digital product organizations, including media organizations, including 5+ years leading data collection and measurement programs across multiple business units
Proven track record authoring, operationalizing, and enforcing global tracking specifications and event taxonomies across web, app, and CTV platforms, including ownership of a living SDR used as the system of record by engineering and analytics teams
Deep, hands‑on experience with Adobe Analytics, Google Analytics, Amplitude, Mixpanel, and CDP/event streaming platforms supporting content and product analytics
Demonstrated ability to design and reconcile clickstream and streaming telemetry, including identity, behavior, and video analytics, into normalized, privacy‑safe datasets that support analytics, activation, and enterprise BI
Deep knowledge of media consumption and audience measurement across digital and linear environments, including implications for deduplicated reach, cross-platform attribution, and monetization
Exceptional executive communication and change leadership skills, with a proven ability to influence stakeholders, navigate competing priorities, and drive adoption of enterprise standards across diverse product, engineering, analytics, and commercial teams
Benefits
Health insurance
Retirement plans
Paid time off
Company
Versant Media
Versant Media is a media company that offers television and digital entertainment services.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2026-01-05IPO
Leadership Team
Steve Arocho
Vice President Corporate Communications
Recent News
Business Wire
2026-01-16
2026-01-07
Morningstar.com
2026-01-06
Company data provided by crunchbase