Anaheim Ducks · 21 hours ago
Digital Marketing Specialist
Anaheim, CA
Full-time
Onsite
Entry, Mid Level
$70K/yr - $74K/yr
2+ years expAnaheim Ducks is committed to enriching lives through shared experiences and is seeking a Digital Marketing Specialist. The role involves coordinating online advertising efforts to maximize ticket sales revenue, data acquisition, and fan engagement, while also analyzing and reporting on campaign performance.
Event ManagementEventsGamingSports
Responsibilities
Execute paid digital advertising campaigns including but not limited to paid social media, ctv, and google ads
Maintain the paid media budget
Provide support for revenue generating campaigns and branding/fan engagement promotions
Work with vendors to develop and optimize online advertising campaigns (display, Spotify, ctv, SEM, Performance Max) for Ducks and Honda Center Premium Seating products
Monitor creative placement and ROI to maximize the advertising investment
Ensure that all sales and marketing messages are delivered in a timely manner
Work with New Media department on the tracking and development of campaign landing pages and the trafficking of promotional/sales messages on the Ducks mobile app, websites, and other internal assets
Work with Social Media Producer and Digital Content Producer to develop campaigns to support sales initiatives, merchandise, and other marketing efforts on social sites
Track best practices from other teams and companies in digital marketing and advertising spaces
Liaison with Ticketmaster to maximize the use and performance of TM’s marketing assets
Assist the Director of Digital Marketing & Analytics with the team’s analytical efforts, including pointing out trends and outliers in the consistent reporting
Assist with Ducks and Honda Center marketing initiatives as requested, including select Anaheim Ducks promotions at Honda Center and in the community
Perform other projects as assigned
Qualification
Required
Bachelor's Degree in a related field
Minimum of 2-3 years of experience in paid advertising, digital marketing or related field
Experience in placing advertisements, paid social media, google ads and other platforms
Experience in advertising reporting, ad creative, and ROI tracking
Prior experience with lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, social media, and campaign reporting
Understanding of display, SEM strategies and best practices
Use Excel and other reporting tools to organize and visualize campaign planning/reporting
Must possess strong organizational skills, be self-motivated and creative
Flexible schedule with the ability to work nights and weekends as required
Able to communicate effectively, both orally and in writing
Preferred
Knowledge of lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, SMS, social media, and reporting a plus
Knowledge of Adobe Photoshop a plus
Knowledge of hockey a plus
Company
Anaheim Ducks
Anaheim Ducks is a sports company specializing in Ice hockey, Family entertainment, Group outings, and Youth events.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Pat Verbeek
General Manager
Recent News
2025-12-10
CITYVIEW
2025-10-01
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