Warner Bros. Games · 18 hours ago
Senior Director, Mobile Publishing
Burbank, CA
Full-time
Onsite
Director/Executive
$162K/yr - $300K/yr
8+ years expWarner Bros. Games is a leader in the games industry, and they are seeking a Senior Director, Mobile Publishing to accelerate growth for their mobile strategy titles. This role focuses on driving publishing and growth strategy across various marketing channels and requires a seasoned leader with expertise in mobile games and growth strategy.
Digital EntertainmentPC Games
Responsibilities
Lead mobile publishing strategy and execution from pre-launch through live operations, with a focus on user acquisition effectiveness and publishing readiness
Own execution of the mobile publishing function within the studio, setting clear priorities and driving coordination across User Acquisition, Creative Services, Product Marketing, Social & Community, Analytics, Live Ops, and Partner Relations
Own publishing budget planning and investment strategy across brand, performance, creative, creator, social, community, and lifecycle campaigns
Understand platform differences (iOS, Google Play, PC, alternative stores) and how to best optimize our publishing strategy accordingly
Use data and market signals to guide investment decisions, creative testing, and product roadmaps
Build and lead a high-performing mobile publishing team
Be courageous in advocating for and testing innovative new approaches, even when challenged
Qualification
Required
8+ years years of experience in mobile free-to-play publishing, growth, or performance marketing roles
5+ years leading teams and cross-functional initiatives
Proven success launching and scaling mobile games
Strong background working with user acquisition, creative, analytics, marketing and product teams
Deep understanding of the mobile ecosystem including platform best practices, monetization trends, store relationships, and privacy/policy impacts (e.g., IDFA, SKAN)
Strong understanding of mobile user acquisition and growth fundamentals
Ability to evaluate creative performance and translate results into clear direction
Hands-on experience with mobile MMPs, attribution tools, and paid media platforms
Comfort working with performance data, KPIs, and forecasts
Strong cross-functional leadership and communication skills
Strong executive presence and ability to present strategic recommendations clearly and persuasively
Comfortable in a fast-paced, evolving environment with shifting priorities and ambiguity
Preferred
Experience scaling live mobile strategy or mid-core games
Experience working with IP
Exposure to creative automation or GenAI-enabled marketing tools
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time and vacation
Company
Warner Bros. Games
Applicants – please be advised that all email correspondence by official Warner Bros.
Founded in 1993Burbank, California, USA
1001-5000 employees
H1B Sponsorship
Warner Bros. Games has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
2023 (4)
2022 (6)
2021 (4)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Matt Howell
Executive Director, Analytics
Recent News
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