Abbott · 9 hours ago
Senior Brand Manager Paid Media - Adult Nutrition
Columbus, OH
Full-time
Onsite
Senior Level, Lead/Staff
$129K/yr - $259K/yr
10+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. The Senior Brand Manager, Adult Nutrition - Media is responsible for shaping the media vision and strategy for a portfolio of adult nutrition brands, overseeing a media team, and driving brand growth and performance through innovative media strategies.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Develop and lead holistic, insight‑driven media strategies that support brand objectives, strengthen brand equity, and drive business results across a multi-brand adult nutrition portfolio
Translate consumer, cultural, and category insights into clear media opportunities, audience strategies, and investment recommendations
Define and own annual media frameworks, including channel roles, investment allocations, reach/frequency goals, and measurement roadmaps
Propel innovation in media by exploring new channels, testing approaches, and advanced audience capabilities
Lead, mentor, and develop a team of media professionals, fostering curiosity, strategic thinking, collaboration, and operational excellence
Establish clear roles, goals, workflows, and development plans to strengthen team capability and effectiveness
Partner closely with Content and Performance Marketing teams to align on briefs, brand strategies, creative development, and in‑market execution
Coordinate with Insights & Analytics to leverage data and measurement frameworks that inform strategy, optimize campaigns, and demonstrate impact
Guide agency partners to deliver best‑in‑class media planning, buying, optimization, and reporting
Oversee end‑to‑end media planning, implementation, optimization, and performance tracking across all paid channels (digital, TV, OLV, social, search, retail media, etc.)
Support monthly, quarterly, and annual budget management, ensuring accuracy, accountability, and strategic investment decisions
Monitor key performance indicators and deliver performance readouts with actionable insights and recommendations
Ensure adherence to brand safety, compliance, and data privacy requirements
Serve as a media expert and thought leader within the organization, providing clear POVs on industry trends, audience behaviors, and emerging opportunities
Influence senior stakeholders with strong storytelling grounded in data and strategic clarity
Lead developing operational frameworks to accelerate response to digital consumer trends
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
10+ years of experience in media strategy, digital marketing, brand marketing, or integrated communications
Proven experience leading media across multiple brands or complex portfolios (CPG or nutrition experience preferred)
Strong understanding of full‑funnel media planning, measurement frameworks, advanced audience strategies, and digital platforms
Excellent leadership, communication, and stakeholder management skills
Ability to synthesize complex information and translate it into clear, actionable direction
Demonstrated ability to foster collaboration, manage multiple priorities, and deliver results in a fast‑paced environment
Preferred
MBA preferred
Benefits
Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement
The Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
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