Prada Group · 2 days ago
CRM and Client Development Director, Miu Miu
New York, NY
Full-time
Hybrid
Director/Executive
$160K/yr - $160K/yr
8+ years expPrada Group, a leader in the luxury sector founded in 1913, is seeking a CRM & Client Development Director for Miu Miu Americas. This role is responsible for leading CRM strategies, driving client loyalty, and enhancing client development through data-driven frameworks and strong collaboration with retail teams.
ApparelFashionJewelryLifestyleManufacturing
Responsibilities
Own and lead the regional CRM strategy, aligned with Global CRM and adapted to local market dynamics
Define and oversee client segmentation, VIC strategy, High Potential conversion, and lifecycle management
Set clear KPIs and action plans for acquisition, repurchase, retention, reactivation, and top-client growth
Use data and insights to identify growth opportunities across segments, channels, stores, and regions
Serve as the regional owner of clienteling strategy, tools, and best practices, ensuring consistent store adoption
Partner with Retail to reinforce high-quality outreach, appointment culture, follow-up standards, and data capture
Track store performance across CRM KPIs and client development activities, ensuring ongoing improvement
Work with Retail Training & L&D to embed client development competencies into onboarding and continuous learning programs
Own the regional VIC strategy, including identification, action plans, and performance management
Create tailored development plans for each client cluster (VIC, High Potential, dormant, new clients)
Collaborate with Retail Management and E-Commerce to monitor top-client results and ensure consistent follow-up
Provide client lists and segmentation insights to the Events and Experience team to support event targeting, VIC activations, and personalized experiences
Track ROI and revenue impact of all client development initiatives
Lead use of CRM dashboards, analytics, and reports, transforming insights into actionable recommendations
Ensure strong data quality, data capture, and CRM health metrics
Partner with Global CRM to request enhancements, localize tools, and share regional insights
Build weekly and monthly performance reviews for Retail, Corporate and Executive teams
Partner with the Retail Events and Experience team to ensure alignment between targeting and experience delivery, events, and VIC activations
Collaborate with Retail, Training, Events and Experience, E-commerce, Merchandising, and Communication to support commercial priorities and launches
Provide CRM-driven insights that guide experience design, event attendee selection, and personalized activations
Design scalable client development programs (welcome journeys, reactivation, nurturance flows)
Innovate new clienteling approaches based on data, market dynamics, and competitive insights
Drive the personal stylist business and external partnerships through tailored CRM insights and top-client development opportunities
Ensure strong adoption and execution of clienteling strategy, CRM tools, and private appointment culture across stores
Drive performance on CRM and client KPIs by leveraging analytics and monthly performance reviews
Coordinate VIC mapping and follow-up with Retail Management, monitoring their commercial contribution
Provide targeted clienteling resources to support retail priorities, events, and experiences
Use client data to develop personalized action plans based on purchase behavior and demographics
Partner with store teams to develop and monitor action plans to grow existing and future VICs
Manage the client gifting and experience budget for the region, ensuring impact and ROI
Support Global and Corporate teams in selecting and coordinating clients for local and international experiences
Identify and recruit new High Potentials via community relationships, partnerships, and market intelligence
Promote a client-centric culture based on appointments, follow-up, and relationship building
Deliver consistent training on clienteling strategies, CRM best practices, and data capture
Support In-store CRM and Store Managers on complex top-client topics, escalating when appropriate
Ensure strong two-way communication between Retail and Corporate teams
Act as local reference point for Net Promoter Score (NPS) and client satisfaction insights
Qualification
Required
Bachelor's Degree required
8–10 years of experience in CRM, Client Development, and Clienteling leadership, ideally within luxury retail
Proven ability to influence and elevate store team behaviors through clienteling training, coaching, and competitive insights
Strong understanding of client segmentation, CRM analytics, and top-client development
Experience designing and managing tailored client experiences that drive commercial impact
Advanced proficiency in Excel, PowerPoint, Power BI, and data visualization tools, with the ability to translate insights into clear recommendations
Excellent relationship-building, communication, and cross-functional leadership skills
Strategic thinker with strong analytical capabilities and the ability to prioritize and execute
Flexibility with work hours and regional travel
Benefits
May be eligible for bonuses and other incentive opportunities
Company
Prada Group
PRADA is a luxury goods brand that designs and manufactures leather goods, footwear, and jewelry collections.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2011-06-24IPO
Leadership Team
Andrea Guerra
CEO Prada Group
Christopher Bugg
Chief Communications Officer
Recent News
2025-12-20
2025-12-11
Company data provided by crunchbase