Pennant · 22 hours ago
Director of Business Development | Horizon Home Health & Hospice | Magic Valley / Twin Falls / Burley, Idaho
Twin Falls, Idaho
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expHorizon Home Health and Hospice is one of Idaho's oldest and largest Home Health agencies. The Director of Business Development is responsible for managing all aspects of organization marketing, overseeing the marketing team, establishing relationships with customers and referral sources, and negotiating service contracts.
Hospital & Health Care
Responsibilities
Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
Ensures maximum third-party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections
Works with the Director of Nursing to establish marketing techniques for specialty Clinical Programs
Employs marketing and promotional initiatives to achieve budgetary volume projections
Establishes and maintains positive working relationships with current and potential referral and payer sources
Recruits, selects, orients, and directly manages members of the marketing team
Builds and monitors community, customer, and payer and patient perceptions of Horizon Home Health & Hospice Magic Valley as a high-quality provider of services
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
Maintains comprehensive working knowledge of Horizon Home Health & Hospice Magic Valley markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel
Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Horizon Home Health & Hospice Magic Valley
Monitors and reports cost effectiveness of marketing efforts
Qualification
Required
At least three years of experience in health care marketing management preferably in home health or hospice care operations
Demonstrated ability to supervise and direct professional and administrative personnel
Ability to market aggressively and deal tactfully with customers and the community
Knowledge of corporate business management
Demonstrates good communications skills, negotiation skills, and public relations skills
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities
The ability to drive and/or have access to transportation for agency related travel (e.g. community partners, patients, etc.) is an essential function of the job. Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile
Preferred
Bachelor's degree in marketing, Business Administration, or related field preferred, but not required
Company
Pennant
At Pennant, we are driven by a simple truth: exceptional care begins with exceptional leadership.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Benjamin Hughes
CEO In Training
Brent Guerisoli
Chief Executive Officer
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