GMR Marketing · 21 hours ago
Portfolio Ambassador
San Diego, CA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $90K/yrGMR Marketing is a leader in the spirits industry, seeking a Portfolio Ambassador to enhance their presence in the San Diego market. The role involves nurturing relationships with on-premise accounts, training staff, and executing trade activations to drive growth for Proximo Spirits brands.
Advertising
No H1B
Responsibilities
Grow relationships and distribution in a core set of up to 75 influential on-premise accounts (per target account list) through frequent touchpoints
Frequent account visits, staff training, secure new distribution, and gain temporary/permanent menu features
Account focus may include: fine dining, luxury & influencer venues, mixology accounts, iHUB, patios, sports bars, dive bars, nightclubs
Assist with sell-in to increase the distribution and growth of the assigned spirits portfolio
Serve as a category knowledge expert for the Proximo Spirits portfolio, heavily focused on agave and whiskey brands
Communicate brand features, benefits, heritage, and equity to bartenders in engaging ways
Train the internal sales force and distributor partners
Plan and execute high-energy, local trade activations with bartenders and beverage managers
Execute experientially focused local trade events
Submit weekly account/KPI activity reports and monthly recaps of all activities
Monitor and report on market trends and competitor activity
Complete, accurate, and timely expense reporting
Qualification
Required
Categorical spirits knowledge that can be versioned out for novices and experts alike
Charismatic storyteller
Strong written and verbal communication skills, including writing and delivering presentations
Deadline-oriented self-starter who is proactive and holds themselves to a high standard of work quality
Ability to interface with the distributor network
Strong influencing and partnering skills
Deep understanding of cocktails and industry trends
Adept at selling and interacting with diverse groups of people
In-depth understanding of the account universe in the assigned market
Deeply connected to and involved in the bartending community of the greater assigned market
Social Media savvy with a solid bartender network
Ability to travel to surrounding areas outside of the assigned market on a semi-regular basis
Experience in budget management
Must be 21 years of age or older
Must be authorized to work in the U.S. without sponsorship
Must have reliable transportation to travel to surrounding markets and make in-market visits while transporting program materials (liquor, POS, etc.)
Working knowledge of computers with average to above average skills in Windows, PowerPoint, Excel, Word, and Email. Ability to learn new computer programs quickly and efficiently
Must speak fluent English; preferably bilingual in English and Spanish
Written and conversational knowledge of the English language and grammar
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals
The physical demands described here must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is frequently required to use their hands to handle, or touch objects or controls, and talk or hear. The employee must regularly stand, walk, and reach above the shoulders. Specific vision abilities required by this job include close vision. Employees must also be able to lift objects weighing 50 pounds
Preferred
A degree in a related field preferred (sales and marketing, hospitality management, culinary)
Spirits brand ambassador, liquor sales, bartending, and fine dining background preferred
Previous experience in program management, marketing, field sales, or other related fields preferred
Company
GMR Marketing
GMR Mark pioneered event marketing 35 years ago, and we've never stopped leading the way—pushing the boundaries and redefining the industry. It is a sub-organization of Omnicom Group.
Founded in 1979
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tyson Webber
President & CEO
Casey Gartland
Senior Vice President, Partnerships
Recent News
Sports Business Journal
2025-06-26
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