Pivotal Health · 1 day ago
Demand Generation Campaigns Manager
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$130K/yr - $165K/yr
5+ years expPivotal Health is the leading technology platform that helps healthcare providers get paid fairly in an increasingly complex reimbursement landscape. The Demand Generation & Campaigns Manager will own and scale Pivotal's B2B demand generation engine, driving top-of-funnel growth through multi-channel campaigns and collaborating closely with Sales and RevOps to convert interest into qualified pipeline.
AnalyticsFinanceHealth CareSoftware
No H1B
Responsibilities
Develop and execute integrated demand generation campaigns across:
Email & nurture programs
Paid advertising (retargeting/display, LinkedIn, sponsored placements, SEM)
Social (LinkedIn)
Content-driven campaigns (case studies, webinars, whitepapers)
Partner and co-marketing initiatives
Collaborate with Events Manager to maximize events impact on demand
Build campaign plans that align with business priorities, ICPs, and sales motions across multiple provider specialties
Own email as a core growth channel:
Lead generation campaigns
Nurture programs across funnel stages
Re-engagement and expansion campaigns
Continuously test, optimize, and improve subject lines, messaging, cadence, and conversion
Partner closely with Sales to:
Design outbound and account-based campaigns
Support sales motions with campaign-driven messaging
Align marketing campaigns with sales priorities and territories
Define, document, and continuously improve lead handoff and feedback loops in partnership with Sales and RevOps
Partner with RevOps to:
Track campaign performance, attribution, and ROI
Monitor funnel conversion rates and pipeline impact
Use data to prioritize channels, audiences, and tactics
Regularly report on performance and insights to leadership
Qualification
Required
5+ years of experience in B2B demand generation or SaaS growth marketing
Must be located in LA area, and willing to travel into Santa Monica on a regular cadence
Proven experience running multi-channel B2B campaigns that drive pipeline
Strong hands-on experience with email marketing and nurture programs
Strong hands-on experience with paid digital channels (e.g. Display, SEM LinkedIn Ads)
Strong hands-on experience with marketing automation and CRM (HubSpot experience strongly preferred)
Experience partnering closely with Sales and RevOps
Comfortable working in a fast-moving, early-stage environment
Preferred
Experience marketing to healthcare, health systems and/or providers
Experience working with partners or channel marketing
Benefits
Competitive compensation, including equity
Full health, dental, and vision coverage
Retirement savings plan through 401(k)
Flexible time off
Opportunities for company-wide connection and events
Company
Pivotal Health
Pivotal Health (formerly Radix Health) helps healthcare providers achieve fair reimbursement in an increasingly complex reimbursement landscape.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Afore Capital
2023-12-12Pre Seed
Company data provided by crunchbase