School of American Ballet · 1 day ago
Social Media Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$65K/yr - $75K/yr
5+ years expThe School of American Ballet (SAB) is the preeminent ballet school in the country, dedicated to training professional dancers for careers in classical ballet. They are seeking an experienced and creative Social Media Manager to oversee digital content production and management across various platforms, contributing to SAB's marketing and communications strategy.
Performing Arts
Responsibilities
Conceptualize and produce ongoing content series and timely, trend-driven content, with a strong emphasis on video
Manage the backend process of scheduling and publishing content across social media platforms, the website, and email channels
Draft and edit captions, blog posts, and other digital copy, ensuring accuracy, clarity, and brand alignment
Review and approve social media and blog content prior to publication
Track and respond to comments and community engagement across platforms in accordance with SAB's voice and engagement standards
Monitor content performance metrics and prepare reports to inform future content and platform strategies
Stay current on digital media trends and recommend innovative content approaches
Collaborate with Development colleagues to support digital fundraising initiatives across all platforms
Assist in capturing and sharing behind-the-scenes and live event content, including real-time photography and video for Instagram Stories and other formats
Coordinate with Marketing, Development, and Artistic departments to source content and align digital storytelling with organizational priorities
Support the Brand and Marketing Director with day-to-day workflow, including project management and content calendars
Assist with scheduling and pre-production for photo and video shoots involving students, faculty, staff, freelancers, and talent
Support filming, packaging, and uploading video content for internal use and archival purposes
Upload and organize assets within the digital asset management system
Qualification
Required
5-7 years of experience in digital media, communications, or marketing, preferably within a nonprofit, cultural, or arts organization
Demonstrated proficiency with major social media platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube
Experience using social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, or similar)
Proficiency in Adobe Creative Suite, including Premiere, Lightroom, Photoshop, and InDesign, for photo, video editing, and basic graphic design
Strong understanding of visual storytelling, particularly through video and photography
Excellent writing, editing, and proofreading skills
Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines
Strong communication and interpersonal skills, with comfort engaging a diverse, multigenerational community
Flexibility to work evenings and weekends as required for events and organizational needs
Preferred
Understanding of ballet or dance, with the ability to recognize proper technical form in photos and videos
Interest in dance videography and photography
Benefits
Full health benefits
Four weeks of vacation (plus two holiday weeks in December)
Generous retirement savings benefits
Company
School of American Ballet
The School of American Ballet is one of the most famous classical ballet schools in the world
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase