AIR (Advanced Inhalation Rituals) · 10 hours ago
Territory Manager
Atlanta, GA
Full-time
Onsite
Mid Level
3+ years expAdvanced Inhalation Rituals – AIR is a leading innovator in the premium shisha, hookah, and tobacco accessories industry. The Territory Manager is responsible for overseeing business operations within a defined geographical area, enhancing customer engagement, ensuring trade program execution, and enabling commercial success through strong partner relationships.
ManufacturingMedical DeviceRehabilitationWellness
Responsibilities
Strengthen market presence by engaging with trade partners, wholesalers, and retailers to support product visibility and availability
Identify channel gaps or underserved areas and work with internal teams to address opportunities for expansion
Monitor and report on competitor activities, market dynamics and regional trends that could impact business performance
Develop strong, trust-based relationships with key trade partners and stakeholders
Provide ongoing field-level support to ensure satisfaction with service quality, product delivery and brand experience
Serve as the liaison between customers and internal departments to address concerns and ensure resolution
Create and implement a territory action plan aligned with strategic trade goals
Ensure consistent execution of trade programs, promotions and product placements across the territory
Conduct regular visits to key outlets, distributors and retail locations to monitor compliance and identify opportunities for improvement
Represent the company and its brands at the field level, ensuring alignment with positioning and messaging
Facilitate training, awareness and education sessions for trade partners on product features, usage and brand value
Collaborate with the Marketing team to organize and participate in territory specific activations and visibility initiatives
Track territory performance indicators such as outlet coverage, product availability and program execution
Share insights and observations from the field with Trade and Marketing teams to support continuous improvement
Support data collection and reporting on trade compliance, partner feedback and regional challenges
Work closely with internal teams including Logistics, Trade and Marketing to align activities and ensure efficient territory operations
Provide input during cross-functional meetings and contribute to the development of market specific strategies
Participate in training sessions, planned workshops and business reviews as needed
Qualification
Required
College diploma or university degree in business administration or related field
Minimum 3 years of experience in trade marketing, territory management or channel support in Consumer-Packaged Goods (CPG) industry
Strong communication, stakeholder management and relationship-building skills
Ability to analyze territory performance and implement strategic actions
Familiarity with CRM systems, route planning or trade execution tools
Highly organized, self-motivated and capable of working independently
Willingness and ability to travel 30–40% of the time within the assigned territory and surrounding markets
Preferred
Bilingual capabilities (Arabic, Urdu/Hindi, Spanish) are advantageous in certain markets
Company
AIR (Advanced Inhalation Rituals)
Launched in 1999 and headquartered in Dubai, AIR is the global innovation leader in Social Inhalation with a multinational presence in over 90 markets across the world.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-11-07Acquired
Leadership Team
Leona Aguon
US HR Business Partner
Recent News
Business Wire
2025-12-10
Company data provided by crunchbase