Apothékary™ · 1 day ago
Content & Community Coordinator
United States
Full-time
Remote
Entry Level
$45K/yr - $55K/yr
1+ years expApothékary is a company that merges Japanese wellness traditions with modern practices, aiming to promote holistic health through natural solutions. They are seeking a strategic and self-motivated Content & Community Coordinator to create engaging content and foster community interactions, bridging the gap between their herbal products and customer rituals.
Retail
Responsibilities
Content Creation (Paid & Organic)
Concept, film, and edit high-energy content (TikTok, Reels, Shorts) that feels native to the platform (roughly 2 videos per day, dependent on a new launch or promo)
Capture and edit aesthetic photo and video assets specifically for our email newsletters - bringing our herbal rituals to life in our customers' inboxes through GIFs and lifestyle imagery
Capture behind-the-scenes moments, events, and day-to-day operations to keep our brand feeling human and transparent
Maintain an organized library of b-roll, product footage, and community UGC so our social team always has a bank of "evergreen" content to pull from
Partner with the growth team to produce "UGC-style" ads that stop the scroll and drive conversions
Identify top-performing organic posts and "remixing" them into high-converting ad formats for our Growth team, ensuring a seamless bridge between organic storytelling and paid performance
Brainstorm fresh post ideas and write punchy, brand-aligned copywriting for social captions, ensuring the brand voice is consistent and engaging
Own our Instagram Broadcast Channel. This is our "inner circle" - you'll be responsible for keeping it active with exclusive polls, voice notes, and early-access drops
Transition followers from "passive observers" to "active participants" by fostering two-way conversations
Moderate comments, answer DMs with personality (no "corporate-speak" here), and identify brand advocates who we should be rewarding
Work with Social Media Manager to support the social media calendar, scheduling and publishing content across all social platforms
Support Social Team with weekly reporting
Execute strategies to grow our community footprint through partnerships, challenges, and outreach
Work closely with our Social Media Manager and Influencer Specialist to come up with ways to foster a loyal and engaged community
Act as the "eyes and ears" of the company, reporting back on what the community loves, hates, or is asking for next
Taking the lead on proactive community outreach, commenting on tagged posts, DMs, engaging with customer stories, and fostering loyalty
Qualification
Required
The 'Creator' Eye: You have a portfolio (or a personal TikTok/IG) that proves you know how to hook an audience in the first 3 seconds
Technical Chops: Proficiency in CapCut, Adobe Premiere Rush, or similar mobile editing suites. You know your way around a ring light and a mic
Professional Experience: 1-2+ years of work experience in social media and brand marketing. A degree in Marketing, Communications, or a related field is preferred
The Balancing Act: A detail-oriented self-starter with a knack for multitasking and the ability to move seamlessly between independent creative sprints and team collaborations
Wellness Obsessed: A genuine passion for the health and wellness industry and the power of storytelling
Preferred
Previous experience at a high-growth, fast-paced startup
Entrepreneurial mindset
Familiarity with Asana to manage content requests and projects
Based near NYC preferred. Open to applicants located in major markets
Benefits
Comprehensive health, dental and vision plans
Monthly paid Mental Health Days in addition to PTO
Monthly Apothékary product stipend
Company
Apothékary™
Apothékary started with our founder, Shizu Okusa, and her family’s traditional Japanese approach to healing — using nature as medicine instead of over-the-counter fixes.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shizu Okusa
Founder & CEO
Recent News
NextLevel Management
2023-09-08
Company data provided by crunchbase