Valley Vet Supply · 22 hours ago
Email Marketing Specialist
Marysville, KS
Full-time
Onsite
Mid Level
3+ years expValley Vet Supply is seeking an Email Marketing Specialist to support customer engagement and revenue growth through effective email and SMS marketing. The role focuses on executing, optimizing, and analyzing lifecycle and promotional messaging while contributing to broader digital marketing initiatives.
AgricultureForestryPaper Manufacturing
Hiring Manager
Mikaila Gustin
Responsibilities
Research, develop, and execute creative email and SMS campaigns, including fresh content, featured products, and promotional messaging aligned with the marketing calendar
Critically analyze email and SMS performance trends related to testing, deliverability, engagement, and revenue to continuously improve results
Grow and maintain active email and SMS subscriber lists by supporting acquisition initiatives while helping reduce unsubscribe, opt-out, and inactivity rates
Assist in developing more targeted and personalized email and SMS campaigns through segmentation, behavioral triggers, and lifecycle messaging
Support the management of Email Service Providers (ESP) and SMS platforms, including campaign setup, QA, scheduling, and execution
Ensure weekly and seasonal promotional messaging schedules across email and SMS are effectively planned, executed, and evaluated
Collaborate with Category Managers and Marketing stakeholders to develop and schedule email and SMS promotions that maximize traffic and sales
Track, analyze, and report email and SMS performance metrics including engagement, conversions, revenue, list health, and opt-in growth, providing clear insights and recommended next steps
Ensure compliance with email and SMS best practices, including CAN-SPAM, TCPA, and platform-specific guidelines
Assist with execution of integrated marketing campaigns across channels as directed by the Sr Marketing Manager
Help ensure alignment between email, SMS, on-site promotions, catalog messaging, and other marketing initiatives
Support marketing calendar management by helping coordinate timelines, assets, and campaign details across teams
Contribute to testing initiatives across email and SMS, including message timing, frequency, content, and offers, and document learnings and best practices
Prepare regular performance summaries and ad-hoc analyses to support marketing decision-making
Help identify trends, opportunities, and areas for optimization across email, SMS, and related marketing efforts
Maintain accuracy and consistency in reporting and campaign documentation
Collaborate closely with marketing team members to maintain a cohesive, omni-channel customer experience
Assist with competitive research and ongoing evaluation of email and SMS marketing best practices
Participate in team meetings and ongoing learning to strengthen product knowledge and campaign effectiveness
Take on additional marketing responsibilities as assigned based on business needs and priorities set by the Sr Marketing Manager
Qualification
Required
Bachelor's degree from an accredited college or university
3+ years of hands-on experience in Email, SMS, and/or CRM marketing
Excellent written and verbal communication skills
Strong organizational skills with the ability to manage multiple deadlines and projects
High attention to detail and commitment to accuracy and consistency
Ability to collaborate effectively with cross-functional teams
Comfort working with data, reporting, and performance metrics
Proficiency in Microsoft Office and Google Workspace tools (Excel/Sheets, Docs, Slides)
Preferred
Prior experience with email and/or SMS marketing platforms preferred
Ecommerce retail and/or agriculture industry experience preferred
Company
Valley Vet Supply
Valley Vet Supply is a agriculture company located in Marysville.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase