Thryv · 14 hours ago
Lead Marketing Technology Operations Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$102K/yr - $137K/yr
9+ years expThryv, Inc. is a company dedicated to helping small businesses succeed by providing technology and automation tools. The Lead Marketing Technology Operations Manager will serve as the technical owner and administrator for HubSpot, responsible for managing marketing operations, architecture, automation, and data integrity to support growth initiatives.
MarketingSaaSSoftware
Responsibilities
Acts as the sole HubSpot administrator and technical owner, responsible for system architecture, configuration, security, governance, and release management across all marketing, growth, and lifecycle use cases
Designs, builds, and maintains end-to-end lifecycle automation, including lead, PQL, MQL, and opportunity routing, scoring models, deduplication, enrichment, and handoff logic between Marketing, Product, and Sales
Architects and implements a comprehensive attribution and funnel measurement framework, including Original vs. Current source tracking, multi-touch attribution, conversion instrumentation, and revenue reporting
Partners with Growth, Digital, Web, Product, RevOps, and Data teams to design the technical systems and data flows that support PLG onboarding, in-app engagement, trial conversion, and sales-assisted journeys
Leads the hands-on configuration and integration of marketing and growth platforms (HubSpot, Pendo, product analytics, data warehouse, enrichment, orchestration, and engagement tools), including workflow automation, APIs, sync rules, and error handling
Builds and maintains advanced automation and orchestration, including event-driven triggers, behavioral segmentation, audience creation, and personalized journey execution across email, in-app, and sales engagement surfaces
Establishes and enforces data governance, lifecycle standards, and system documentation, ensuring compliance with privacy regulations, audit readiness, and operational consistency across GTM platforms
Qualification
Required
Bachelor's degree (or international equivalent) or equivalent experience, required
Degree in Marketing, Business, Communications, or related field, required
9+ years of related experience, required
Expert-level, hands-on HubSpot administration, including object model design, workflow automation, scoring, routing, attribution, integrations, and lifecycle governance
Deep understanding of Marketing Operations and Revenue Operations processes, including campaign operations, funnel management, conversion optimization, and pipeline attribution across PLG and sales-led motions
Strong systems architecture and data fluency, including experience with event-based tracking, CDPs, reverse ETL, CRM syncs, identity resolution, and analytics pipelines
Ability to translate GTM strategy into scalable automation, data models, and system design, not just reporting or process documentation
Proven experience owning complex, business-critical platforms as a single-threaded technical authority
Strong collaboration and communication skills with the ability to work effectively with Marketing, Sales, Product, RevOps, Data Engineering, and executive stakeholders
Knowledge of compliance, data privacy, and governance best practices with the ability to implement them directly in system configuration and automation
Exceptional problem-solving skills with a bias toward root-cause analysis, system reliability, and operational scalability
Ability to travel less than 5% of the time
Must be 18 years of age or older
Must successfully complete pre-employment screening process, as required
Must successfully complete any required training or orientation courses, as needed
Preferred
Master's degree (or international equivalent), preferred
12+ years of related experience, preferred
Benefits
Competitive medical, dental, and vision plans, plus a wellness program with added incentives
401(k) savings plan with company match and employee stock purchase plan
Continuing education benefits with tuition assistance programs
One week of paid time off at the end of the year, in addition to our standard paid time off policy.
Company
Thryv
Thryv Inc. (NASDAQ: THRY) is a global software and marketing services company that empowers SMBs, franchises and agencies to modernize.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$80M2024-10-29Post Ipo Equity· $80M
2020-10-01IPO
Leadership Team
Joe Walsh
Chairman and CEO
Sean Wechter
Chief Technology Officer
Recent News
2025-12-16
2025-11-05
Company data provided by crunchbase