Flex · 18 hours ago
Head of Growth Marketing
United States
Full-time
Remote
Senior Level
$275K/yr - $450K/yr
6+ years expFlex is building the AI-native private bank for business owners, aimed at re-architecting the financial system for entrepreneurs. They are seeking a strategic and hands-on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high-quality pipeline across both self-serve and sales-led motions.
BankingCredit CardsFinTechPayments
Responsibilities
Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
Own paid acquisition across channels, including search, display, paid social, and retargeting
Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration
Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
Define and track growth KPIs across acquisition, activation, and revenue
Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
Drive organic acquisition through technical SEO, structured content, and site optimization
Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels
Qualification
Required
6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
2+ years of people management experience, with a track record of building and mentoring high-performing teams
Proven success scaling organizations from $50M → $100M → $200M + ARR
Demonstrated ability to scale self-serve acquisition, activation, and monetization
Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
Excellent copywriting, communication, and storytelling skills
Highly technical and comfortable implementing modern marketing and analytics tools
A collaborative, human-first leader with strong values, empathy, and a bias toward action
Benefits
Generous compensation package determined based on experience, geography, and impact.
Annual earnings derived from a combination of base, stock, and bonus from achieving targets.
Company
Flex
Flex is a financial technology company that offers an end-to-end finance platform that integrates business and personal finance management.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$408MKey Investors
Portage VenturesTitanium VenturesVictory Park Capital
2025-12-04Series B· $60M
2025-03-05Series A· $25M
2025-03-05Debt Financing· $200M
Leadership Team
Zaid Rahman
Founder & CEO
Recent News
Chicago Tribune
2026-01-19
2026-01-16
Soma Capital
2026-01-14
Company data provided by crunchbase