Pronghorn · 5 hours ago
Business Development & Mixology Manager
Alpharetta, GA
Full-time
Onsite
Senior Level
5+ years expPronghorn is building a movement in the Spirits industry focused on culture, innovation, and equity. The Business Development & Mixology Manager will be responsible for driving commercial activation and mixology leadership to enhance brand advocacy and sales performance for the Pronghorn Collection.
ManufacturingWine And Spirits
No H1B
Responsibilities
Lead Field Execution: Directly drive all commercial field activity for the portfolio, including tastings, staff trainings, menu placements, and operator sell-ins, coordinating closely with BFS/Commercial
Develop Activation Playbooks: Create simple, repeatable field playbooks, defining run-of-show, station standards, sampling workflows, talking points, and “what good looks like” for field teams
Integrate Marketing Initiatives: Partner with the Marketing Director (Jen Mundy) to translate cultural and consumer initiatives into compelling retail and on-premise commercial tie-ins (e.g., features, displays, staff incentives)
Ensure Efficient Coverage: Align with the Portfolio Manager (Shenequa) on distributor calendars and trade priorities; execute joint trainings and ride-withs as needed
Track and Recap Performance: Capture clean, actionable recaps (photos, counts, outcomes) and maintain the activation tracker is current (with April)
Own Mixology Standards: Develop signature cocktails by brand and season. Define specs, prep/yields, batching, and garnish standards
Maintain Content Library: Build and manage a usable content library of recipes, how-to videos, and quick reference guides
Lead Pronghorn Academy: Author the Pronghorn Academy syllabus and serve as the lead instructor/facilitator for training modules, ensuring content is practical and incorporates operator realities and brand stories
Support Program Logistics: Partner with April on instructor scheduling, program intake/process, and content version control; provide continuous field feedback to inform curriculum updates
Create Adaptation Support: Provide strategy and requirements to agencies for creative adaptation needs while April manages the process and requests
Manage budget lines, providing monthly forecasts and actuals to April; attend weekly team and monthly budget review meetings
Utilize the project intake form for all work adhering to standard SLAs: 48 hour triage and 7-day plan delivery
Keep the shared asset library current (specs, decks, menus, training materials)
Steward vendors for field labor, training venues, and production needs within approved scope and timelines
Qualification
Required
Bachelor's degree in Business, Marketing, Hospitality or related field (or equivalent work experience)
Minimum 5+ years of experience in the Beverage Alcohol/Spirits industry in a commercial, sales, or trade marketing capacity
Proven track record (3+ years) of leading and executing high-impact on- and off-premise trade marketing activations
Demonstrated expertise in professional mixology, including recipe development, batching, and high-volume execution standards
Deep understanding of the three-tier system and experience working directly with distributors and retail/on-premise operators to achieve sales goals
Exceptional ability to design, develop, and deliver engaging training curriculum (e.g., Academy, educational ride-withs) to both internal and external audiences (sales teams, bartenders, operators)
Highly organized with a history of creating repeatable process and field playbooks; proven ability to manage multiple projects simultaneously under tight deadlines
Experience tracking, forecasting, and managing budgets with financial discipline
Fluency in standard business software (Microsoft Office or G Suite) and experience using CRM/Activation Tracking Systems
Company
Pronghorn
Pronghorn is a stand-alone business established to create a scalable template for diversifying an industry.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jomaree Pinkard
CEO & Managing Director
Alisa L. Alston
Chief Financial Officer
Recent News
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