Project Kitty Hawk · 1 day ago
Director, Content & Engagement Strategy
United States
Full-time
Remote
Director/Executive
$140K/yr - $150K/yr
7+ years expProject Kitty Hawk is dedicated to building pathways for adult learners to earn high-quality, workforce-aligned degrees and credentials from North Carolina’s public universities. The Director, Content & Engagement Strategy is responsible for defining the learner experience through strategic content and engagement initiatives, ensuring clarity and consistency across messaging and platforms to support adult learners throughout their educational journey.
EducationMarketingNon ProfitTraining
Responsibilities
Define PKH’s end-to-end approach to engaging adult learners through content across the full lifecycle—from awareness and inquiry through application, enrollment, orientation, and early engagement
Develop strategic frameworks that guide how content informs, reassures, motivates, and converts non-traditional learners
Ensure engagement strategy reflects the realities of adult learners balancing work, family, and career goals
Own PKH’s student-facing messaging architecture, including value propositions, narrative frameworks, and tone
Translate program offerings, academic pathways, and institutional distinctions into clear, outcome-focused language
Serve as final editorial authority for student- and customer-facing copy across web, program pages, blogs, and lifecycle communications
Ensure alignment with partner brand standards while maintaining PKH consistency, quality, and clarity
Own web-level messaging and story flow from a learner experience and narrative perspective (not technical implementation)
Define page-level hierarchies, content intent, and messaging priorities for partner microsites and program pages
Partner with web and SEO teams to align narrative clarity with search intent, site structure, and discoverability
Pressure-test messaging to ensure relevance, differentiation, and comprehension for adult learners
Lead content strategy across key journey stages, anticipating learner questions, barriers, and decision points
Partner with admissions, advising, and student support teams to ensure messaging supports readiness, confidence, and follow-through
Develop and optimize nurture, reminder, and engagement content that supports conversion and early persistence
Guide testing strategies for lifecycle messaging, including themes, sequencing, and success metrics
Lead keyword research, search intent analysis, and competitive content assessments to inform content investment
Develop SEO-informed content roadmaps and editorial calendars in partnership with SEO and web resources
Monitor content performance using analytics to identify opportunities for optimization and impact
Collaborate with paid media and CRO teams to ensure content alignment across channels and conversion paths
Develop and refine program- and partner-level narratives that clearly articulate outcomes, differentiation, and value
Ensure storytelling reflects the distinct brand, voice, and mission of each university partner
Adapt narratives to different learner motivations (degree completion, career advancement, career change, licensure)
Support new program launches with clear positioning and go-to-market narratives
Define the role of video and multimedia content across the learner journey
Shape narrative direction for testimonials, program explainers, and partner stories
Partner with creative teams or external vendors on content planning and direction
Ensure multimedia aligns with broader messaging and engagement strategy
Lead the transition of content strategy from vendor-led execution to in-house ownership
Establish content standards, workflows, editorial processes, and governance models
Prioritize content work across partners, programs, and channels in a fast-paced environment
Identify when and where external support is needed for scale or specialized execution
Define responsible use of AI tools for content ideation, drafting, summarization, and iteration
Establish guardrails to ensure accuracy, consistency, and appropriate tone
Partner with execution teams to support scalable, high-quality communication through shared knowledge bases
Qualification
Required
7+ years of experience in content strategy, editorial leadership, or lifecycle communications
Demonstrated experience writing for adult learners, non-traditional students, or working professionals
Strong ability to translate complex offerings into clear, motivating narratives
Experience serving as final editorial authority across high-volume, high-stakes content
Working knowledge of SEO concepts, keyword research, and organic content strategy
Experience using analytics (e.g., Google Analytics) to inform content decisions
Strong cross-functional collaboration and stakeholder management skills
Preferred
Higher education, enrollment marketing, or mission-driven B2C experience preferred
Benefits
Full medical/dental/vision coverage
A 401K with match
Generous time-off policy with paid volunteer time
Potential for performance bonus
Remote working flexibility
Company
Project Kitty Hawk
Project Kitty Hawk is a nonprofit education organization that offers faculty management, program design, and enrollment support services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jerraé W.
Chief Financial Officer
Caitlin Nimocks
People Operations Business Partner
Recent News
Seattle TechFlash
2025-08-15
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