Estuate, Inc. · 8 hours ago
Search Engine Optimization / Generative Engine Optimization Manager (SEO/GEO Manager)
United States
Contract
Remote
Senior Level
7+ years expEstuate, Inc. is seeking a forward-thinking SEO strategist who understands the evolution of search beyond traditional methods. In this role, you will lead the organic discovery strategy, bridging traditional SEO and Generative Engine Optimization, while managing external agency partners and ensuring compliance with healthcare regulations.
Information Technology
Hiring Manager
Pradeep Mohan
Responsibilities
Advanced SEO & GEO Strategy
Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data
Generative Engine Optimization (GEO): Lead the strategy for "Answer Engine Optimization." Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture
Technical Excellence: Oversee technical SEO health across company’s portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data. Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs
AI Workstreams & Innovation
AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis
AI Search: Make content recommendations for conversational queries ("Is X drug covered by Medicare?" or "How does Y mechanism of action work?"), ensuring natural language processing (NLP) models can easily parse and retrieve our answers
Cross-Functional Leadership & MLR Navigation
Regulatory Partnership: Act as the bridge between "Fast SEO" and "Safe Pharma." Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance
Education & Advocacy: Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact
Agency Management: Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team
Qualification
Required
7+ years in SEO/Digital Marketing, with at least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance)
Demonstrated understanding of how LLMs impact search
Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus
Deep proficiency in Schema.org, Knowledge Graph architecture
Familiarity with SEO tools like Google Search Console, SEMRush, etc
Experience navigating MLR/PRC review cycles
Exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders
Company
Estuate, Inc.
We at Estuate help you thrive with our out-of-the-box tech solutions.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
P
Prakash Balebail
Founder and CEO
Nagaraja Kini
Co-Founder, CFO
Company data provided by crunchbase