Allstate · 10 hours ago
Marketing Strategy Senior Consultant
Allstate is a company dedicated to protecting families and their belongings from life's uncertainties. The Marketing Strategy Senior Consultant will lead analytics and growth strategy initiatives to optimize marketing investments and drive performance media decisions.
BankingFinanceFinancial ServicesInsuranceInsurTechVenture Capital
Responsibilities
Lead lower‑funnel and growth analytics, evaluating spend, efficiency, and performance versus plan and prior periods to guide investment decisions
Drive performance media budgeting, forecasting, and optimization by assessing trade‑offs and recommending actions that maximize growth and ROI
Identify and quantify key performance drivers, building forward‑looking analyses to track trends, diagnose issues, and surface risks and opportunities
Develop connections with business partners in Marketing and across the organization to gather the data and insights needed to publish monthly results for senior leadership
Translate analysis into clear insights, using strong storytelling and data visualization to support leadership decision-making
Influence leadership and media partners by connecting insights to actions, enterprise priorities, and measurable business outcomes
Ensure analytics are decision-ready, delivering accurate, reliable outputs with consistent structure and quality
Continuously improve analytical processes by streamlining recurring reporting and contributing to ad hoc growth and strategic initiatives
Qualification
Required
3 or more years of experience
Preferred
Analytics
Business
Decision Making
Investments
Marketing
Marketing Strategies
Quantification
Reporting
Company
Allstate
Allstate is an insurance company that offers car, home, and life insurance services. It is a sub-organization of Allstate.
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-06-24Post Ipo Debt· $500M
2014-01-13Post Ipo Equity
1993-06-11IPO
Leadership Team
Recent News
Company data provided by crunchbase