SmartSource · 13 hours ago
Manager, Account-Based Marketing (ABM)
Dallas, TX, US
Full-time
Onsite
Mid Level
3+ years expSmartSource is a trusted partner for event technology and IT solutions, supporting event and IT professionals with AV, IT, and technology services across North America for more than 40 years. The Account-Based Marketing (ABM) Manager will manage SmartSource’s ABM strategy and execution in collaboration with fellow marketing team members, focusing on building and leading full-funnel, account-based programs to drive pipeline and revenue from high-value accounts.
Information TechnologySoftware
Responsibilities
Help develop and fully manage a multi-tier ABM strategy that aligns with SmartSource’s business objectives, revenue targets, and priority verticals
Partner with Sales to define and refine ideal customer profiles (ICPs), buying groups, and target account lists for one-to-one and one-to-many programs
Translate business goals into clear ABM campaign plans, budgets, and success metrics across the full funnel (awareness, engagement, pipeline, and expansion)
Develop omnichannel ABM campaigns that may include email, paid search/PPC, paid social, organic social, retargeting, and events
Collaborate with Marketing Director on content ideation and strategy, Sr. Digital Marketing Manager on PPC, website, and metrics, Brand Manager on creative assets and Marketing Coordinator on social channels
Collaborate with external contractors and marketing team to ideate and produce relevant, persona- and industry-specific ABM content (e.g., landing pages, case studies, nurture streams, playbooks, videos)
Utilize ZoomInfo for list-building and account research, Marketing Cloud for email (must also write the emails), and Outreach.io for sales sequences and coordinated plays with SDRs
Partner with Sales to design and execute coordinated outreach that aligns marketing touches with sales activities for target accounts
Refine ABM-specific KPIs and reporting frameworks (e.g., account engagement, opportunity creation, pipeline influence, velocity, and revenue impact)
Deliver timely, accurate, and insightful program reporting, including dashboards and campaign readouts with clear, data-backed recommendations
Continuously test and optimize targeting, messaging, channels, and sequences to improve conversion rates, velocity, and ROI
Act as the 'account quarterback' for ABM programs—facilitating alignment across Marketing, Sales, and Sales Ops for key accounts
Lead regular ABM syncs with Sales to review target lists, share insights, and refine plays based on in-market activity and feedback
Enable Sales with tailored content, talking points, and insights at the account, segment, and persona level
Qualification
Required
3–5+ years of B2B marketing experience, with at least 2 years focused on ABM, demand generation, or campaign management for complex, multi-stakeholder sales cycles
Proven track record of planning and executing integrated, account-based campaigns that drive measurable pipeline and revenue impact
Hands-on experience with ZoomInfo (or similar) for data enrichment and list building, Salesforce Marketing Cloud or another MAP for campaign management and nurture, and Outreach.io (or comparable sales engagement platform) for coordinated plays with SDRs/Sales
Strong analytical skills; comfortable building reports, interpreting data, and using insights to refine strategy and tactics
Demonstrated ability to partner closely with Sales, Sales Ops/RevOps, and contractors/agencies to deliver aligned account experiences
Excellent project management skills with the ability to juggle multiple campaigns and deadlines
Clear and compelling communicator—capable of writing marketing pieces, presenting plans and metrics, and communicating with cross-functional partners
Company
SmartSource
SmartSource is the premier technology provider of equipment rental solutions for event and IT professionals.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
A
Ali Vafa
Board Member
Company data provided by crunchbase