Salsify · 18 hours ago
Content Marketing Manager
United States
Full-time
Remote
Senior Level
$134K/yr - $158K/yr
5+ years expSalsify is a key leader in the industry scaling the next core commerce infrastructure, helping brand manufacturers, distributors, and retailers collaborate to win on the digital shelf. The Content Marketing Manager will lead the content marketing team, driving brand awareness and audience engagement while supporting lead generation through high-quality content.
AnalyticsCloud ComputingE-CommerceManagement Information SystemsSoftware
Responsibilities
Own the content strategy, editorial direction, and editorial calendar for the content marketing team, focusing on driving brand awareness and audience engagement and supporting lead-generation efforts through relevant, high-quality content
Manage and oversee the core stages of the content marketing process — from research, ideation, and production to publication, promotion, measurement, and optimization — for a customer blog, prospect blog, and data-driven consumer research reports
Manage and oversee the search engine optimization (SEO) strategy to drive organic search visibility, focusing on keyword research, competitive analysis, on-page SEO, and performance-driven initiatives, such as pillar pages, glossary pages, and other strategic content efforts
Manage and mentor a team of in-house content marketing specialists and a network of freelance writers to ensure high-quality content that adheres to in-house content and AP Style guidelines
Ensure content consistency across publishing channels, maintaining cohesive brand voice, messaging, and style that aligns with company standards and resonates with target audiences
Define key performance indicators (KPIs) for content success and regularly track, report, and analyze content performance to optimize strategies and demonstrate return on investment (ROI)
Collaborate with cross-functional teams, including design, web, product marketing, and revenue marketing, to ensure alignment between content efforts and broader marketing and business initiatives
Stay ahead of the latest industry trends, technologies, innovations, and emerging content marketing and SEO strategies to ensure the team remains forward-thinking, adaptive, and consistently ahead of the curve
Qualification
Required
Bachelor's degree in marketing, journalism, English, or equivalent work experience in a relevant field
Five or more years of experience working as a content marketing leader or in a related role, with at least one year of experience managing writers, editors, or other content creators
Proven experience with content strategy development and execution, demonstrating your ability to drive brand awareness, audience engagement, and lead generation through relevant, high-quality content across multiple channels
Strong project and team management skills, with a proven ability to manage multiple projects simultaneously, ensuring high-quality content and on-time delivery through effective prioritization and organization
Exceptional writing abilities across various short- and long-form content types, such as blogs, reports, newsletters, whitepapers, etc., demonstrating your ability to craft high-quality, engaging, and audience-focused copy
Exceptional editing and proofreading abilities, with experience working with in-house and AP Stylebook guidelines, demonstrating your ability to ensure error-free, clean, and consistent copy
Strong understanding of SEO best practices, with hands-on experience in keyword research, competitive analysis, and on-page SEO strategies, showcasing your ability to drive organic search visibility through performance-driven initiatives
Strong cross-functional collaboration skills, with experience working alongside design, web, product marketing, and revenue marketing teams, ensuring alignment between content efforts and broader marketing and business initiatives
Proven success in managing content performance using KPIs and analytics tools, showcasing your ability to track, report, and optimize content performance to demonstrate ROI
Preferred
Experience creating content for a business-to-business (B2B) audience, with a strong understanding of the unique challenges and strategies involved in driving engagement and supporting lead generation
Experience with advanced data analytics tools (e.g., Google Analytics, SEMrush, BrightEdge) to track content performance and insights
Experience working closely with design and video teams, including writing copy for infographics, video scripts, and other multimedia content
Benefits
Health & medical benefits
Flexible spending accounts
Flexible PTO
Equity in the form of stock options
Commission plan or a bonus incentive
Company
Salsify
Salsify helps brands by providing tools to track and analyze inventories, presentation, and sales of goods on digital shelves.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$452.6MKey Investors
TPGWarburg PincusGreenspring Associates
2022-04-13Series F· $200M
2020-09-23Series E· $155M
2018-08-07Series D· $43M
Leadership Team
Jason Purcell
Co-Founder & Chief Executive Officer
Piyush Chaudhari
Chief Executive Officer
Recent News
pitchbook.com
2025-12-26
vcnewsdaily
2025-12-26
2025-12-26
Company data provided by crunchbase