BrainPOP · 3 hours ago
Senior Digital Demand Generation Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $120K/yr
5+ years expBrainPOP is a trusted source of engaging and impactful learning experiences for kids, with a significant presence in U.S. schools. The Digital Demand Generation Lead will define and execute demand strategies to drive qualified leads and brand growth in the K-12 market, utilizing multi-channel campaigns and data insights.
ContentEducationInternet
Responsibilities
Define the integrated demand strategy, campaign goals, content requirements, and channel mix to drive pipeline and adoption, ensuring alignment with overall business objectives and GTM priorities
Prioritize campaigns based on business impact, audience needs, and resource capacity
Partner with Product Marketing to ensure campaigns competitively position offerings and resonate with K-12 educators and administrators
Partner closely with the broader GTM community, including Sales Enablement, to ensure campaigns support pipeline development
Lead the planning and execution of complex, multi-channel campaigns across paid media, email/nurturing, web, events, and content distribution channels
Coordinate across channel owners to ensure campaign consistency, efficiency, and maximum impact
Collaborate with creative, web, and paid media teams to ensure high-quality, high-converting assets (emails, ad creative, landing pages) are delivered on time in coordination with campaign launch calendar
Define high-impact KPIs and rigorously track performance across campaigns and channels
Synthesize campaign data to provide actionable insights and recommendations to Growth & Marketing leadership
Work with Analytics and Lifecycle teams to measure contribution to pipeline, attribution, and conversion performance
Act as a strategic partner to BDRs, Sales, and Customer Success teams to maximize inbound lead flow and campaign influence on pipeline generation
Support ongoing experimentation and iteration to continually improve campaign ROI, engagement, and pipeline outcomes
Qualification
Required
5+ years of progressive B2B demand generation or integrated marketing experience in EdTech
Proven track record of developing, executing, and scaling national integrated campaigns that deliver measurable pipeline and opportunity impact
Demonstrated proficiency and hands-on experience with marketing automation (e.g. HockeyStack, marketing automation (e.g., Pardot) and CRM tools (e.g., Salesforce), as well as digital analytics and advertising platforms (e.g., Google Analytics, Google Ads, programmatic media)
Experience in leveraging multiple digital channels, including a focus on paid media to drive high-quality demand
Must be able to spend time in NYC HQ for company meetings or key events
Company
BrainPOP
BrainPOP is a digital educational content creator that supports teachers and engages students.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-10-11Acquired
Leadership Team
Lorin Thomas-Tavel
Chief Executive Officer
Jenna Linskens
Certified BrainPop Educator
Recent News
Company data provided by crunchbase