AstroNova, Inc. · 21 hours ago
National Sales Manager
West Warwick, RI
Full-time
Onsite
Mid, Senior LevelAstroNova, Inc. is seeking a National Sales Manager to promote the sale of Test & Measurement Data Acquisition Products. The role involves managing a network of manufacturers' representatives, developing customer relationships, and achieving revenue goals in North America.
Electronics
Responsibilities
Manage and support a network of manufacturers’ representatives in North America, ensuring alignment with company goals and sales strategies
Develop and maintain strong relationships with representatives and key customers
Provide technical product knowledge and expertise to support sales efforts and customer needs
Generate, track, and manage leads through the sales pipeline
Prepare and deliver accurate and timely quotations and proposals
Collaborate with the internal team to ensure smooth order processing and customer satisfaction
Support and coordinate marketing initiatives, including campaigns, trade shows, and promotions
Monitor market trends, competitor activities, and customer requirements to identify growth opportunities
Develop sales forecasts, set targets, and report on performance to management
Provide training and guidance to representatives on product features, applications, and sales strategies
Provide on-site and web-based product demonstrations
Consolidate sales representatives’ forecasts and maintain a monthly forecast
Optimize channel strategy, including identifying new sales partners
Maintain and support CRM database and ensure accurate data and forecasting
Maintain field demo equipment inventory records
Assist in researching and defining new product requirements
Assist in developing marketing materials and campaigns
Support international sales team and representatives by answering technical questions, providing quotations, etc
Qualification
Required
Proven experience in sales management, preferably with technical products
Bachelor's degree in engineering (electrical or industrial engineering preferred)
Strong technical aptitude with the ability to understand and explain product features and applications
Excellent interpersonal, communication, negotiation, and presentation skills
Strong organizational skills and ability to manage multiple priorities
Proficiency in CRM systems and Microsoft Office Suite
Willingness to travel approximately 25–40% of the time
Preferred
Experience managing manufacturers' representatives or channel partners preferred
Experience using or selling data acquisition systems
Company
AstroNova, Inc.
AstroNova® (formerly Astro-Med, Inc.) is a global leader in developing and applying data visualization technologies in products serving industrial, packaging, aerospace, and defense markets.
Founded in 1969
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$47.2MKey Investors
Bank of America
2025-10-31Post Ipo Debt· $47.2M
1983-01-01IPO
Leadership Team
Michael J. Natalizia
Vice President Technology & Strategic Alliances, Chief Technology Officer at AstroNova, Inc.
Thomas D. DeByle
Vice President, Chief Financial Officer and Treasurer
Recent News
2026-01-06
Providence Business News
2025-12-11
Providence Business News
2025-11-29
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