Golden State Cider · 12 hours ago
Golden State Cider - National Sales Director
United States
Full-time
Remote
Director/Executive
$135K/yr - $170K/yr
7+ years expGolden State Cider is a passionate company dedicated to crafting exceptional beverages and building brands. They are seeking a National Sales Director who will drive revenue growth and expand distribution across priority states, while leading a high-performing sales team and collaborating with cross-functional teams.
FarmingFood and BeverageWine And Spirits
Responsibilities
Achieve annual depletion, shipment, revenue, and profitability goals for the Northern California region while managing to the approved budget
Drive distribution, visibility, velocity, and brand presence across all assigned markets. Identify high potential accounts, market opportunities, and competitive insights to inform proactive strategy
Lead all regional sales planning, goal setting, territory execution, and performance management for the Sales team
Build strong relationships with distributor leadership, account managers, and Sales Representatives
Conduct regular market visits, work withs, performance reviews, and business planning sessions with distributors
Monitor inventory levels and communicate proactively to prevent out of stocks or overstock issues
Ensure timely and accurate forecasting, pricing alignment, ordering, and program execution
Cultivate relationships with key retail, chain, bar, restaurant, and independent accounts throughout the region
Support new item placements, menu features, displays, programming, promotional execution, and visibility initiatives
Lead strategic account presentations, category insights, and brand education sessions
Lead, train, develop, and mentor Sales Representatives and Territory Sales Managers
Provide coaching, ride along, ongoing performance feedback, and support to drive accountability and consistent execution
Foster a positive, collaborative, high performance culture across the regional team
Partner with Marketing to align programming, brand priorities, and field execution
Work closely with CEO and leadership team on planning, budgeting, and business reviews
Provide frequent market feedback to support product development, innovation, and strategic planning
Professionally represent Sonoma Craft at trade events, festivals, distributor meetings, and consumer facing engagements
Deliver exceptional brand education, training, and storytelling in every channel
Qualification
Required
Experience managing a sales team, including coaching, development, and performance management
Proven success building distributor relationships and driving market performance
Strong analytical skills, with the ability to interpret sales data and translate it into actionable strategies
Skilled in forecasting, planning, budgeting, and territory management
Outstanding communication and presentation skills, with the ability to influence at all levels
Highly organized, self-directed, and comfortable working in a fast-paced environment
Ability to build and maintain strong relationships with internal teams and external partners
Valid Driver's License and ability to travel extensively within the region
Preferred
Master's Degree strongly preferred
Seven or more years of progressive sales experience in beverage or alcohol industry preferred
Benefits
Medical Insurance: 90% of the employee premium and 50% of dependent premiums covered
Dental & Vision Insurance: 100% of the employee premium and 50% of dependent premiums covered
$100 monthly reimbursement to support physical, emotional, and mental wellbeing, including gym memberships, fitness classes, yoga, strength training, or passes to Regional, State, or National Parks
18 days of PTO annually, accrued from your start date
11 paid holidays each year
Monthly product perks to enjoy our craft beverages
401(k) Retirement Plan: Eligibility begins after 90 days, 100% match on the first 3%, and 50% match on the next 3% after one year of employment
Company
Golden State Cider
Golden State Cider is a cider made from fresh-pressed west coast apples.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris Lacey
CEO
Recent News
Seattle TechFlash
2025-08-29
Company data provided by crunchbase