CTW Cayman · 14 hours ago
Marketing Lead
New York, NY
Full-time
Onsite
Senior Level, Lead/Staff
$120K/yr - $180K/yr
8+ years expCTW Cayman is a Nasdaq-listed global gaming platform company focused on delivering anime IP-based HTML5 games. They are seeking a Marketing Lead for the U.S. and North America to develop and execute marketing strategies, drive user acquisition, and scale the company's presence in Western gaming markets.
Computer Software
Responsibilities
Develop and execute US & North America–focused marketing strategies for CTW’s platform and game titles
Lead go-to-market planning for new game launches and regional expansions
Translate Japanese IP and content into compelling, localized marketing narratives for U.S. audiences
Own and optimize user acquisition strategies across paid and organic channels (e.g., social, performance marketing, influencers, creators, communities)
Manage marketing budgets, ROI analysis, CAC/LTV optimization, and performance reporting
Experiment rapidly with channels, creatives, and messaging to identify scalable growth levers
Build CTW’s brand awareness in the U.S. and North America gaming ecosystem
Work closely with PR and communications teams to align brand, product, and platform messaging
Identify and develop partnerships with creators, platforms, publishers, and distribution partners
Collaborate with product, game publishing, analytics, and operations teams to align marketing initiatives with product roadmaps and player experience
Provide structured feedback to Japan-based teams on U.S. market preferences and performance
Work with external marketing agencies, vendors, and platforms
Support the gradual build-out of in-house marketing capabilities in North America
Qualification
Required
8–12+ years of experience in gaming marketing, growth, or user acquisition roles
Proven track record in mobile or free-to-play gaming marketing in the U.S. or North America
Strong understanding of performance marketing, UA analytics, attribution, and ROI measurement
Excellent communication skills in English; experience working with Japan-based teams is a strong plus
Data-driven, execution-oriented, and comfortable operating in a fast-paced, performance-driven environment
Preferred
Experience localizing and marketing international or Asian-origin games to Western audiences (highly preferred)
Company
CTW Cayman
We are a fast growing internet company in Tokyo. Currently, our main service is the HTML5 game platform "G123".
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-12-22
2025-12-15
2025-12-15
Company data provided by crunchbase